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- W3125791946 abstract "The objective of this research is to study the reactions of consumers when faced with a hyperchoice situation. Two experiments were carried out, varying the number of products displayed in a jewelry department. The results show that increasing the number of products has a positive effect on the perception of price and the sensation of choice, but a negative effect on the attractiveness of the showcase, the perception of quality, the perception of product originality, and the desire to make a choice. However, these effects of hyperchoice we largely attenuated by the presence of a brand." @default.
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- W3125791946 date "2007-01-01" @default.
- W3125791946 modified "2023-09-27" @default.
- W3125791946 title "The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market" @default.
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