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• W3125963654 abstract "Odissi International is the annual event where global Odissi dancers converge in Bhubaneswar, Odisha to further the Indian classical dance form. This event has gained popularity across the world, where 227 dancers from 15 countries participated in 2013 to showcase their style, depth, finesse and creativity in Odissi dance performance. Samskritiki, the organization that hosted the event, was unsure whether of their new revenue model of collecting participation fee from the performers is more sustainable than the previous model of providing a free platform for Odissi dancers. It was the organization's personal relationship and goodwill, nurtured for more than 17 years, that was pulling dancers globally to participate in the event. By charging the global dancers now, is the organization Samskritiki risking the goodwill and the sustainability of the event? The paper takes the example of Odissi International and tries to explain the consequences of (not) charging a participation fee for event, such as the event's future, the credibility of the event, reaction of the participants and the spectators. The paper outlines both the business models-dance event without a participation fee versus the dance event that charges a participation fee-taking the empirical subject of Odissi International. After due comparison of both the business models, the test (effect) of 'Free' is conducted with respect to the sustainability of the event. The critical feedback loop (virtuous cycle) is explained in the light of the study to ascertain the issue of sustainability with the help of the test of free and contrasting it with charging a fee. This paper tracks the change in the business model of Odissi International using the Grounded Theory approach.IntroductionFor any event that has international participation, the event managers should not only be clear about the process of conducting the event, but also be clear about ascertaining its sources of revenue and control of costs. The event manager usually faces the trade-off of seeking donations or grants for the event or charging a participation fee from the delegates. Many event managers seek both, but organizers of performing art events normally take one of the said routes. However, the trade-off remains: the economic viability of the event versus any compromise on the fundamental values of the event. Ceteris Paribus, if the event has no participation fee, then the participation of the event improves and the prevalent perception is more in line with the welfare or dedication to the cause of the event. However, making the event 'free' for participation not only ends a plausible revenue source, but may also raise the perception that anybody can participate. The credibility of the event is what makes the participation serious. This paper questions the decision of charging a participation fee and its possible effect on the event's future by considering the case of Odissi International, a global Odissi dance event. The paper also seeks to ascertain the possible effect of change by studying the firm's current business model in contrast with the past business model. Finally, this paper strives to cull out the critical factors that are fundamental to the success of the business model and thus the event, Odissi International.Literature ReviewReceiving something free of charge is always an attractive value proposition. 'Free' as a Business Model (Osterwalder and Pigneur, 2010) outlines the power of 'free' in a business model and explains ways to raise revenues by making the primary offering 'free' to the consumers. They also outline how to remove 'Free' from the Business Model without compromising on the benefits that 'Free' provides. For this, it is necessary to understand the necessary changes in the firm's business model and the key forces that influence them. Subsequently, it is necessary to highlight the positive feedback loop that improves the critical success factor addressing the participation for the event. …" @default.
• W3125963654 created "2021-02-01" @default.
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• W3125963654 date "2015-06-01" @default.
• W3125963654 modified "2023-09-27" @default.
• W3125963654 title "Change in the Business Model: An Empirical Study of Odissi International Using Grounded Theory" @default.
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