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- W3126441870 abstract "This study aims to analyze the effect of Support Services and Relationship Quality onCustomer Loyalty and Repurchase Intention, and to analyze the effect of CustomerLoyalty on Repurchase Intention on Johnson & Johnson Surabaya customers.Thisresearch is an explanatory research with a causal approach and using survey methods.Research sample of 70 customers of oncology products in Surabaya. The techniqueused in this study to analyze data is Structural Equation Modeling (SEM) withSmart PLS (Partial Least Square) software. The results of the analysis in this studyindicate that Support Servicesand Relationship Qualitydirectly have a significant effect towards Customer Loyalty. The results of the analysis also proved that SupportServices, Relationship Quality and Customer Loyalty have a significant effect onRepurchase Intention" @default.
- W3126441870 created "2021-02-15" @default.
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- W3126441870 date "2020-01-01" @default.
- W3126441870 modified "2023-09-27" @default.
- W3126441870 title "Effect of Support Services and Relationship Quality On Customer Loyalty and Repurchase Intention On Johnson & Johnson Customers in Surabaya" @default.
- W3126441870 hasPublicationYear "2020" @default.
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