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- W3126572783 abstract "While the donation and public solidarity are important as it builds and enhances the brand reputation and importantly many black-led institutions and charity organisations are benefiting from these donations, it is essential not to neglect the internal branding of these organisation. The internal branding here means what these organisations are doing behind the closed door. How many opportunities are being provided to black people; how are their black staff being treated? How many black people are in leadership positions in these companies? It is not just about making a statement and making a donation but to ensure that the public announcement is in congruency with the private action." @default.
- W3126572783 created "2021-02-15" @default.
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- W3126572783 date "2020-10-27" @default.
- W3126572783 modified "2023-09-26" @default.
- W3126572783 title "The Brand Goodness Quadrant: Positioning the Brand and their BLM Statements" @default.
- W3126572783 hasPublicationYear "2020" @default.
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