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- W3127789498 abstract "Chinese small towns are usually developed with single core industry, and the urban brand is the identity of a town that formed with the development of its industry. However, when the core industry representing its urban brand is facing a changing situation or market, will the brand be a motivation or a obstruction of the development of a town? The paper combined top-down and bottom-up research method to study the functionof the urban brand in Wangqingtuo town in Tianjin, China. We studied over 400 samples (including government staff and town citizens) to make questionnaire investigation about the town‘s branding. And we found that the solidified urban brand is a complicated emotional symbol for both government and citizens. The town has demand of exploring and developing new dominant industry, and it has the expectation to keep branding and upgrade its current core industry." @default.
- W3127789498 created "2021-02-15" @default.
- W3127789498 creator A5016108796 @default.
- W3127789498 date "2021-01-28" @default.
- W3127789498 modified "2023-09-26" @default.
- W3127789498 title "Solidified Branding Function: How the Urban Brand Affects a Small Town’s Development? Case Study of Wangqingtuo, Tianjin, China" @default.
- W3127789498 doi "https://doi.org/10.17265/1537-1506/2021.01.002" @default.
- W3127789498 hasPublicationYear "2021" @default.
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