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- W3127795289 abstract "This study aims to explore the role of mental imagery, product involvement and presence on emotions and purchase intentions. A quasi-experimental between-subjects design was implemented to test the proposed model. The quasi-experimental manipulation comprised a virtual grocery store, using VR. A quantitative approach was followed using a questionnaire to get data to test the model. The questionnaire was fulfilled after the 108 participants visualize the scenario through VR. The results reveal that all hypotheses are supported, expect H4. Product involvement is not associated to emotions." @default.
- W3127795289 created "2021-02-15" @default.
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- W3127795289 date "2021-01-01" @default.
- W3127795289 modified "2023-10-03" @default.
- W3127795289 title "The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket" @default.
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- W3127795289 doi "https://doi.org/10.1007/978-3-030-68086-2_2" @default.
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