Matches in SemOpenAlex for { <https://semopenalex.org/work/W3128116620> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W3128116620 endingPage "65" @default.
- W3128116620 startingPage "47" @default.
- W3128116620 abstract "Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more than 400% should result in even higher usage rates. So the question is if sales and store managers are mismanaging their stores or if a more differentiated evaluation of displays in food retailing necessary. This paper addresses the benefits of displays in food retailing from a holistic perspective, evaluating its overall profitability for stores rather than just sales effects. Additionally it compares displays from a product category's perspective. Design/Methodology: Based on a theoretical approach and a literature review, hypothesis about the profitability of displays overall and for different product categories are derived. A system to evaluate the profitability of displays based on a broad basis of 231 different product placements in more than 30 different stores within the Edeka Handelsgesellschaft Hesserning was developed. The gathered data was finally statistically evaluated and the hypotheses proven. Findings: The profitability of displays depends on a variety of indicators. Displays are far away from being the best option to address most of nowadays retail challenges. Nevertheless, the data indicates the potential of displays for food retailing. Displays hosting impulse goods are most profitable, but a systematic approach throughout the supply chain, involving producers, wholesalers and retailers is necessary, to exploit this full potential. Originality/value: The results are based on more than 3,300 product placements on 231display. The findings and insights are based on a holistic evaluation approach and evaluates the profitability of displays in relation to sales figures, product categories and display characteristics. The findings enable sales and store managers to run retail stores more profitable by simultaneously reducing logistics handling costs and fostering sales. It also helps producers to understand the need to diversify its display offers in order to really generate higher sales volumes." @default.
- W3128116620 created "2021-02-15" @default.
- W3128116620 creator A5067504546 @default.
- W3128116620 creator A5089821216 @default.
- W3128116620 date "2018-01-01" @default.
- W3128116620 modified "2023-09-27" @default.
- W3128116620 title "Displays in food retailing: An evaluation from a sales perspective" @default.
- W3128116620 hasPublicationYear "2018" @default.
- W3128116620 type Work @default.
- W3128116620 sameAs 3128116620 @default.
- W3128116620 citedByCount "0" @default.
- W3128116620 crossrefType "journal-article" @default.
- W3128116620 hasAuthorship W3128116620A5067504546 @default.
- W3128116620 hasAuthorship W3128116620A5089821216 @default.
- W3128116620 hasConcept C10138342 @default.
- W3128116620 hasConcept C11012388 @default.
- W3128116620 hasConcept C112698675 @default.
- W3128116620 hasConcept C119857082 @default.
- W3128116620 hasConcept C12713177 @default.
- W3128116620 hasConcept C129361004 @default.
- W3128116620 hasConcept C144133560 @default.
- W3128116620 hasConcept C154945302 @default.
- W3128116620 hasConcept C162853370 @default.
- W3128116620 hasConcept C165696696 @default.
- W3128116620 hasConcept C17744445 @default.
- W3128116620 hasConcept C199539241 @default.
- W3128116620 hasConcept C2524010 @default.
- W3128116620 hasConcept C2776291640 @default.
- W3128116620 hasConcept C2776950860 @default.
- W3128116620 hasConcept C33923547 @default.
- W3128116620 hasConcept C38652104 @default.
- W3128116620 hasConcept C41008148 @default.
- W3128116620 hasConcept C90673727 @default.
- W3128116620 hasConceptScore W3128116620C10138342 @default.
- W3128116620 hasConceptScore W3128116620C11012388 @default.
- W3128116620 hasConceptScore W3128116620C112698675 @default.
- W3128116620 hasConceptScore W3128116620C119857082 @default.
- W3128116620 hasConceptScore W3128116620C12713177 @default.
- W3128116620 hasConceptScore W3128116620C129361004 @default.
- W3128116620 hasConceptScore W3128116620C144133560 @default.
- W3128116620 hasConceptScore W3128116620C154945302 @default.
- W3128116620 hasConceptScore W3128116620C162853370 @default.
- W3128116620 hasConceptScore W3128116620C165696696 @default.
- W3128116620 hasConceptScore W3128116620C17744445 @default.
- W3128116620 hasConceptScore W3128116620C199539241 @default.
- W3128116620 hasConceptScore W3128116620C2524010 @default.
- W3128116620 hasConceptScore W3128116620C2776291640 @default.
- W3128116620 hasConceptScore W3128116620C2776950860 @default.
- W3128116620 hasConceptScore W3128116620C33923547 @default.
- W3128116620 hasConceptScore W3128116620C38652104 @default.
- W3128116620 hasConceptScore W3128116620C41008148 @default.
- W3128116620 hasConceptScore W3128116620C90673727 @default.
- W3128116620 hasLocation W31281166201 @default.
- W3128116620 hasOpenAccess W3128116620 @default.
- W3128116620 hasPrimaryLocation W31281166201 @default.
- W3128116620 hasRelatedWork W1554390095 @default.
- W3128116620 hasRelatedWork W2089227110 @default.
- W3128116620 hasRelatedWork W2106432198 @default.
- W3128116620 hasRelatedWork W2184420043 @default.
- W3128116620 hasRelatedWork W2186318925 @default.
- W3128116620 hasRelatedWork W2227978920 @default.
- W3128116620 hasRelatedWork W2314556545 @default.
- W3128116620 hasRelatedWork W2361993872 @default.
- W3128116620 hasRelatedWork W2440009841 @default.
- W3128116620 hasRelatedWork W2495096961 @default.
- W3128116620 hasRelatedWork W2917064573 @default.
- W3128116620 hasRelatedWork W2952387063 @default.
- W3128116620 hasRelatedWork W2953486585 @default.
- W3128116620 hasRelatedWork W3023432944 @default.
- W3128116620 hasRelatedWork W3034585422 @default.
- W3128116620 hasRelatedWork W3096573655 @default.
- W3128116620 hasRelatedWork W3125540390 @default.
- W3128116620 hasRelatedWork W773708152 @default.
- W3128116620 hasRelatedWork W840551490 @default.
- W3128116620 hasRelatedWork W844824990 @default.
- W3128116620 hasVolume "6" @default.
- W3128116620 isParatext "false" @default.
- W3128116620 isRetracted "false" @default.
- W3128116620 magId "3128116620" @default.
- W3128116620 workType "article" @default.