FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3128174195> ?p ?o ?g. }

• W3128174195 endingPage "1311" @default.
• W3128174195 startingPage "1285" @default.
• W3128174195 abstract "Purpose This paper aims to conceptualize brand repulsion as a specific nuance of brand rejection, highlight the boundary work at play in situations of collective brand repulsion and extract implications for the brands that are at the centre of such situations and to delineate future directions for scholars. Design/methodology/approach The authors’ study of the “I Hate Apple” group on Facebook is grounded in a six-year long naturalistic enquiry designed to capture the boundary work performed by its members. The authors’ sources include netnographic data, online focus groups, observations and personal online correspondence with members and moderators. Findings This study’s findings reveal that certain brands serve the identity work of consumers by allowing them in erecting boundaries based on three major sources of repulsion: anti-fandom, anti-hegemony and anti-marketing. They show that for each type of boundary work, corporate and product brand repulsion seems prevalent. Research limitations/implications This research limits itself to considering the types of boundary work related to brand repulsion as regards a single brand: Apple. Practical implications The study can help managers identify the types(s) of boundary work related to their brand and it provides practical recommendations for these various sources of brand repulsion. It also helps them distinguish between consumer brand repulsion directed against their product and their corporation. Originality/value This study advances knowledge in the field of brand rejection by exploring a specific nuance: brand repulsion. Its close examination of consumer collective practices offers a deeper understanding of the ins and outs of the paradoxical phenomenon of repulsion/attraction for a brand. The cultural lens is used as an original approach to this under-investigated nuance of brand rejection." @default.
• W3128174195 created "2021-02-15" @default.
• W3128174195 creator A5004909832 @default.
• W3128174195 creator A5066152368 @default.
• W3128174195 date "2021-01-30" @default.
• W3128174195 modified "2023-10-01" @default.
• W3128174195 title "Brand repulsion: consumers’ boundary work with rejected brands" @default.
• W3128174195 cites W1182602162 @default.
• W3128174195 cites W1578557252 @default.
• W3128174195 cites W1602076286 @default.
• W3128174195 cites W1853339653 @default.
• W3128174195 cites W1965711863 @default.
• W3128174195 cites W1970543374 @default.
• W3128174195 cites W1980080552 @default.
• W3128174195 cites W1988800424 @default.
• W3128174195 cites W2003792158 @default.
• W3128174195 cites W2014350505 @default.
• W3128174195 cites W2016252252 @default.
• W3128174195 cites W2020360347 @default.
• W3128174195 cites W2027883876 @default.
• W3128174195 cites W2042048946 @default.
• W3128174195 cites W2049211617 @default.
• W3128174195 cites W2058287148 @default.
• W3128174195 cites W2072527224 @default.
• W3128174195 cites W2096296573 @default.
• W3128174195 cites W2104025513 @default.
• W3128174195 cites W2109509669 @default.
• W3128174195 cites W2132190336 @default.
• W3128174195 cites W2132663861 @default.
• W3128174195 cites W2135266577 @default.
• W3128174195 cites W2135856408 @default.
• W3128174195 cites W2147028152 @default.
• W3128174195 cites W2154171840 @default.
• W3128174195 cites W2157496882 @default.
• W3128174195 cites W2160582385 @default.
• W3128174195 cites W2163728891 @default.
• W3128174195 cites W2169493838 @default.
• W3128174195 cites W2170518204 @default.
• W3128174195 cites W2171335664 @default.
• W3128174195 cites W2172222914 @default.
• W3128174195 cites W2177384719 @default.
• W3128174195 cites W2180761394 @default.
• W3128174195 cites W2262553232 @default.
• W3128174195 cites W2295459824 @default.
• W3128174195 cites W2493536962 @default.
• W3128174195 cites W2516294264 @default.
• W3128174195 cites W2529897650 @default.
• W3128174195 cites W2587865804 @default.
• W3128174195 cites W2606569714 @default.
• W3128174195 cites W2625982348 @default.
• W3128174195 cites W2789354111 @default.
• W3128174195 cites W2889719935 @default.
• W3128174195 cites W2896535411 @default.
• W3128174195 cites W2903698369 @default.
• W3128174195 cites W2910632656 @default.
• W3128174195 cites W3003904527 @default.
• W3128174195 cites W3022225427 @default.
• W3128174195 cites W3045965280 @default.
• W3128174195 cites W3121324611 @default.
• W3128174195 cites W3121703968 @default.
• W3128174195 cites W4211068185 @default.
• W3128174195 cites W4230534066 @default.
• W3128174195 cites W4235228247 @default.
• W3128174195 cites W653554626 @default.
• W3128174195 doi "https://doi.org/10.1108/ejm-02-2019-0164" @default.
• W3128174195 hasPublicationYear "2021" @default.
• W3128174195 type Work @default.
• W3128174195 sameAs 3128174195 @default.
• W3128174195 citedByCount "16" @default.
• W3128174195 countsByYear W31281741952021 @default.
• W3128174195 countsByYear W31281741952022 @default.
• W3128174195 countsByYear W31281741952023 @default.
• W3128174195 crossrefType "journal-article" @default.
• W3128174195 hasAuthorship W3128174195A5004909832 @default.
• W3128174195 hasAuthorship W3128174195A5066152368 @default.
• W3128174195 hasConcept C11012388 @default.
• W3128174195 hasConcept C112698675 @default.
• W3128174195 hasConcept C119857082 @default.
• W3128174195 hasConcept C136006765 @default.
• W3128174195 hasConcept C144024400 @default.
• W3128174195 hasConcept C144133560 @default.
• W3128174195 hasConcept C152455256 @default.
• W3128174195 hasConcept C15744967 @default.
• W3128174195 hasConcept C162853370 @default.
• W3128174195 hasConcept C2524010 @default.
• W3128174195 hasConcept C2776291640 @default.
• W3128174195 hasConcept C2776950860 @default.
• W3128174195 hasConcept C2777132994 @default.
• W3128174195 hasConcept C2780144342 @default.
• W3128174195 hasConcept C33923547 @default.
• W3128174195 hasConcept C36289849 @default.
• W3128174195 hasConcept C41008148 @default.
• W3128174195 hasConcept C57375061 @default.
• W3128174195 hasConcept C77805123 @default.
• W3128174195 hasConcept C90673727 @default.
• W3128174195 hasConceptScore W3128174195C11012388 @default.
• W3128174195 hasConceptScore W3128174195C112698675 @default.
• W3128174195 hasConceptScore W3128174195C119857082 @default.

• next