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- W3128656555 endingPage "566" @default.
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- W3128656555 abstract "Abstract We introduce nudges in order to incite investors to choose Socially Responsible Investment (SRI) funds instead of traditional funds. We have set up two online experiments with a total of 713 US retail investors, using three types of nudges to elicit their effects on investors’ SRI investments level: making SRI the default investment, introducing a SRI explanation message, and priming ethical values by displaying shocking images. Making SRI the default option is the most efficient nudge to influence investors towards SRI. Its effect is twofold. First, around 50% of investors do not opt-out of the default allocation. Second, even investors who opt-out of the default allocation invest more in SRI than those in the control group, an effect that appears driven by anchoring. Although investors subjected to both priming and message content marginally increase their SRI investment, priming or message content in isolation appears to have a non-significant influence. For choice architects who want to steer retail investors towards SRI funds, making them the default option appears to be the most powerful nudge." @default.
- W3128656555 created "2021-02-15" @default.
- W3128656555 creator A5004791682 @default.
- W3128656555 creator A5050384959 @default.
- W3128656555 creator A5050562437 @default.
- W3128656555 date "2021-02-04" @default.
- W3128656555 modified "2023-10-03" @default.
- W3128656555 title "Nudges in SRI: The Power of the Default Option" @default.
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- W3128656555 doi "https://doi.org/10.1007/s10551-020-04731-x" @default.
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