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- W3128804810 abstract "The rapid development of the Internet has drastically changed the competitive environment and the profit model of global telecommunications market. Virtual value chain is the information-based projection of value chain in the virtual world. It transcends the original one by creating new value in the value-adding process. This article studies the changes in Guangdong Telecom Company Limited’s market strategy from the perspective of virtual value chain, and allows telecom operators to take it as a reference for market strategies’ formulation. This article uses literature research method and case research method to draw conclusions that virtual value chain has helped Guangdong Telecom Company Limited establish new customer relationships, and the significance of virtual value chain is surpassing traditional value chain continually. Therefore, proper use of Internet-related technologies will help the long-term development of telecommunications industry." @default.
- W3128804810 created "2021-02-15" @default.
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- W3128804810 date "2021-01-01" @default.
- W3128804810 modified "2023-09-23" @default.
- W3128804810 title "Research on Telecom Operator’s Market Strategy Change from Virtual Value Chain View: Take Guangdong Telecom Company Limited as An Example" @default.
- W3128804810 cites W1591784466 @default.
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- W3128804810 doi "https://doi.org/10.1051/e3sconf/202123501062" @default.
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