Matches in SemOpenAlex for { <https://semopenalex.org/work/W3128966107> ?p ?o ?g. }
- W3128966107 endingPage "663" @default.
- W3128966107 startingPage "645" @default.
- W3128966107 abstract "Abstract Twenty‐five productive years have passed since the late Barbara Stern called for marketing scholars to take the topic of brand authenticity into consideration. Brand authenticity is now believed to be a core asset in mainstream marketing, yet confusion surrounds the nature and usage of the term. Using the Antecedents, Decisions and Outcomes format initially developed by Justin Paul and Gabriel Benito as an organizing framework, this article seeks to consolidate an area of thought characterized by multiplicity and excess of disparate meanings. Based on the extensive coverage of studies published over a period of 25 years between 1994 and 2019, extant literature on brand authenticity is reviewed. Three primary streams of research are identified: (1) characteristics that distinguish the ‘real thing’ from the fake, (2) the legitimizing function of authenticity and (3) emotional and moral aspects of authentication. Despite substantive contributions over the last 25 years, many areas of brand authenticity remain underexplored. By synthesizing extant literature, the aim of this study is to identify gaps in knowledge about brand authenticity and to prepare for a future research agenda guided by intersectionality." @default.
- W3128966107 created "2021-02-15" @default.
- W3128966107 creator A5012195106 @default.
- W3128966107 date "2021-02-02" @default.
- W3128966107 modified "2023-10-11" @default.
- W3128966107 title "Brand authenticity: 25 Years of research" @default.
- W3128966107 cites W1538318735 @default.
- W3128966107 cites W1846815695 @default.
- W3128966107 cites W1904674033 @default.
- W3128966107 cites W190529794 @default.
- W3128966107 cites W1970939055 @default.
- W3128966107 cites W1972153347 @default.
- W3128966107 cites W1976725612 @default.
- W3128966107 cites W1979217577 @default.
- W3128966107 cites W1979636821 @default.
- W3128966107 cites W1982284187 @default.
- W3128966107 cites W1982430893 @default.
- W3128966107 cites W1984009801 @default.
- W3128966107 cites W1984168960 @default.
- W3128966107 cites W1985378424 @default.
- W3128966107 cites W1987364024 @default.
- W3128966107 cites W2004372358 @default.
- W3128966107 cites W2010366012 @default.
- W3128966107 cites W2011761262 @default.
- W3128966107 cites W2014061012 @default.
- W3128966107 cites W2014646404 @default.
- W3128966107 cites W2014659009 @default.
- W3128966107 cites W2021438024 @default.
- W3128966107 cites W2021667853 @default.
- W3128966107 cites W2024181881 @default.
- W3128966107 cites W2029889547 @default.
- W3128966107 cites W2030718666 @default.
- W3128966107 cites W2032448104 @default.
- W3128966107 cites W2032860766 @default.
- W3128966107 cites W2034261598 @default.
- W3128966107 cites W2037069089 @default.
- W3128966107 cites W2037746709 @default.
- W3128966107 cites W2038560981 @default.
- W3128966107 cites W2043307255 @default.
- W3128966107 cites W2045269804 @default.
- W3128966107 cites W2045844751 @default.
- W3128966107 cites W2047245959 @default.
- W3128966107 cites W2047666674 @default.
- W3128966107 cites W2049792501 @default.
- W3128966107 cites W2051237938 @default.
- W3128966107 cites W2052286673 @default.
- W3128966107 cites W2053234682 @default.
- W3128966107 cites W2053611865 @default.
- W3128966107 cites W2058307636 @default.
- W3128966107 cites W2060957488 @default.
- W3128966107 cites W2062898843 @default.
- W3128966107 cites W2064778451 @default.
- W3128966107 cites W2080413918 @default.
- W3128966107 cites W2082533650 @default.
- W3128966107 cites W2089070982 @default.
- W3128966107 cites W2095129300 @default.
- W3128966107 cites W2097656978 @default.
- W3128966107 cites W2103353601 @default.
- W3128966107 cites W2103582753 @default.
- W3128966107 cites W2114483356 @default.
- W3128966107 cites W2118876167 @default.
- W3128966107 cites W2129762757 @default.
- W3128966107 cites W2134607156 @default.
- W3128966107 cites W2135085173 @default.
- W3128966107 cites W2137040040 @default.
- W3128966107 cites W2139091992 @default.
- W3128966107 cites W2139241971 @default.
- W3128966107 cites W2142514415 @default.
- W3128966107 cites W2145541862 @default.
- W3128966107 cites W2147149573 @default.
- W3128966107 cites W2148216054 @default.
- W3128966107 cites W2151787160 @default.
- W3128966107 cites W2154171840 @default.
- W3128966107 cites W2160582385 @default.
- W3128966107 cites W2163813053 @default.
- W3128966107 cites W2165305230 @default.
- W3128966107 cites W2170518204 @default.
- W3128966107 cites W2177384719 @default.
- W3128966107 cites W2187949685 @default.
- W3128966107 cites W2259078277 @default.
- W3128966107 cites W2261394715 @default.
- W3128966107 cites W2263912021 @default.
- W3128966107 cites W2289522766 @default.
- W3128966107 cites W2303197262 @default.
- W3128966107 cites W2305298927 @default.
- W3128966107 cites W2326006094 @default.
- W3128966107 cites W2326940691 @default.
- W3128966107 cites W2333792458 @default.
- W3128966107 cites W2353334026 @default.
- W3128966107 cites W2362792986 @default.
- W3128966107 cites W2433841742 @default.
- W3128966107 cites W2506867578 @default.
- W3128966107 cites W2529178991 @default.
- W3128966107 cites W2531871136 @default.
- W3128966107 cites W2579942095 @default.
- W3128966107 cites W2581186038 @default.
- W3128966107 cites W2581890154 @default.
- W3128966107 cites W2583369661 @default.