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- W3129654380 abstract "While regional cues are omnipresent in offline consumer life, the use of regional imagery is a still emerging trend in online retail. Applying a multi-method approach, we investigate the use of regional imagery on web interfaces and its effects on consumer behavior. We find that social, nature, and regional imagery is frequently used on energy provider websites and identify cityscapes and monuments as primary regional motives. Further, we outline an experiment to assess whether regional imagery promotes trust within online retail and how the presence of regionality interacts with the concepts of Social Presence and Nature Presence. Our contribution is twofold: First, we propose the psychological construct of Regional Presence to the IS literature, link it to theory, and describe its application in online retail. Second, we sketch out an experimental design to systematically study the effects of regional imagery on web interfaces." @default.
- W3129654380 created "2021-03-01" @default.
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- W3129654380 date "2021-01-01" @default.
- W3129654380 modified "2023-10-18" @default.
- W3129654380 title "Buy Online, Trust Local – The Use of Regional Imagery on Web Interfaces and Its Effect on User Behavior" @default.
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- W3129654380 doi "https://doi.org/10.1007/978-3-030-86797-3_22" @default.
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