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- W3131542013 endingPage "103446" @default.
- W3131542013 startingPage "103446" @default.
- W3131542013 abstract "Knowledge trading through online paid-knowledge platforms (i.e., knowledge monetization) has enjoyed tremendous growth in recent years. As experience goods, knowledge products often suffer from low sales due to information asymmetry. Therefore, some platforms have launched free return policies as post-purchase warranties to reduce uncertainty and stimulate sales. The impact of free returns on knowledge product sales is explored. Using data from a Chinese paid-knowledge platform, the results suggest that a free return policy negatively influences sales. Also, this relationship is weakened by information richness of extant reviews. The findings contribute to the literature and help platforms design optimal return policies." @default.
- W3131542013 created "2021-03-01" @default.
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- W3131542013 date "2021-04-01" @default.
- W3131542013 modified "2023-09-30" @default.
- W3131542013 title "Post-purchase warranty and knowledge monetization: Evidence from a paid-knowledge platform" @default.
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- W3131542013 doi "https://doi.org/10.1016/j.im.2021.103446" @default.
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