Matches in SemOpenAlex for { <https://semopenalex.org/work/W3131747950> ?p ?o ?g. }
- W3131747950 endingPage "997" @default.
- W3131747950 startingPage "971" @default.
- W3131747950 abstract "Brand Placements (BP), a predominant strategy to ensure brand prominence has not been explored substantially concerning its role in reality shows (RS). This study on content analysis examines the prevalence and pervasiveness of BP in RS with specific reference to ‘Bigg Boss’, a highest Television Rating Point (TRP) rated Indian RS. The results indicate that the brands have appeared at least once for every minute with an average appearance of 5 seconds, and exhibit that BP are integrated through the plots of RS. The findings imply that BP in RS will deliver better outcomes in comparison with other media platforms." @default.
- W3131747950 created "2021-03-01" @default.
- W3131747950 creator A5004299112 @default.
- W3131747950 creator A5025802453 @default.
- W3131747950 creator A5076476841 @default.
- W3131747950 date "2021-02-18" @default.
- W3131747950 modified "2023-10-18" @default.
- W3131747950 title "The Television Cult: Prevalence of Brand Placements in an Indian Reality Show" @default.
- W3131747950 cites W145138337 @default.
- W3131747950 cites W1564427029 @default.
- W3131747950 cites W1593103932 @default.
- W3131747950 cites W1746236518 @default.
- W3131747950 cites W1798218807 @default.
- W3131747950 cites W1965085774 @default.
- W3131747950 cites W1987835468 @default.
- W3131747950 cites W1991361508 @default.
- W3131747950 cites W1991479113 @default.
- W3131747950 cites W2010964694 @default.
- W3131747950 cites W2016465026 @default.
- W3131747950 cites W2017170039 @default.
- W3131747950 cites W2020848858 @default.
- W3131747950 cites W2024022965 @default.
- W3131747950 cites W2027170967 @default.
- W3131747950 cites W2028693356 @default.
- W3131747950 cites W2035040004 @default.
- W3131747950 cites W2040940889 @default.
- W3131747950 cites W2057853281 @default.
- W3131747950 cites W2068092893 @default.
- W3131747950 cites W2076071497 @default.
- W3131747950 cites W2079289453 @default.
- W3131747950 cites W2084820369 @default.
- W3131747950 cites W2085969748 @default.
- W3131747950 cites W2090338988 @default.
- W3131747950 cites W2097122332 @default.
- W3131747950 cites W2146427553 @default.
- W3131747950 cites W2158588286 @default.
- W3131747950 cites W2171612333 @default.
- W3131747950 cites W2173766965 @default.
- W3131747950 cites W2191190691 @default.
- W3131747950 cites W2284272899 @default.
- W3131747950 cites W2287452056 @default.
- W3131747950 cites W2313216112 @default.
- W3131747950 cites W2339954257 @default.
- W3131747950 cites W2345580425 @default.
- W3131747950 cites W2514847774 @default.
- W3131747950 cites W2569924152 @default.
- W3131747950 cites W2742122416 @default.
- W3131747950 cites W2779199624 @default.
- W3131747950 cites W2795984101 @default.
- W3131747950 cites W2809851526 @default.
- W3131747950 cites W2910160520 @default.
- W3131747950 cites W2914599762 @default.
- W3131747950 cites W2934847345 @default.
- W3131747950 cites W2992695876 @default.
- W3131747950 cites W2996917992 @default.
- W3131747950 cites W3093010800 @default.
- W3131747950 cites W4234081717 @default.
- W3131747950 cites W4240837232 @default.
- W3131747950 doi "https://doi.org/10.1080/10496491.2021.1888176" @default.
- W3131747950 hasPublicationYear "2021" @default.
- W3131747950 type Work @default.
- W3131747950 sameAs 3131747950 @default.
- W3131747950 citedByCount "3" @default.
- W3131747950 countsByYear W31317479502021 @default.
- W3131747950 countsByYear W31317479502023 @default.
- W3131747950 crossrefType "journal-article" @default.
- W3131747950 hasAuthorship W3131747950A5004299112 @default.
- W3131747950 hasAuthorship W3131747950A5025802453 @default.
- W3131747950 hasAuthorship W3131747950A5076476841 @default.
- W3131747950 hasConcept C112698675 @default.
- W3131747950 hasConcept C127413603 @default.
- W3131747950 hasConcept C144133560 @default.
- W3131747950 hasConcept C15744967 @default.
- W3131747950 hasConcept C162853370 @default.
- W3131747950 hasConcept C2524010 @default.
- W3131747950 hasConcept C2777020290 @default.
- W3131747950 hasConcept C28719098 @default.
- W3131747950 hasConcept C33923547 @default.
- W3131747950 hasConcept C78519656 @default.
- W3131747950 hasConceptScore W3131747950C112698675 @default.
- W3131747950 hasConceptScore W3131747950C127413603 @default.
- W3131747950 hasConceptScore W3131747950C144133560 @default.
- W3131747950 hasConceptScore W3131747950C15744967 @default.
- W3131747950 hasConceptScore W3131747950C162853370 @default.
- W3131747950 hasConceptScore W3131747950C2524010 @default.
- W3131747950 hasConceptScore W3131747950C2777020290 @default.
- W3131747950 hasConceptScore W3131747950C28719098 @default.
- W3131747950 hasConceptScore W3131747950C33923547 @default.
- W3131747950 hasConceptScore W3131747950C78519656 @default.
- W3131747950 hasIssue "7" @default.
- W3131747950 hasLocation W31317479501 @default.
- W3131747950 hasOpenAccess W3131747950 @default.
- W3131747950 hasPrimaryLocation W31317479501 @default.
- W3131747950 hasRelatedWork W1978505276 @default.
- W3131747950 hasRelatedWork W1988022704 @default.
- W3131747950 hasRelatedWork W1990439335 @default.
- W3131747950 hasRelatedWork W2010805752 @default.
- W3131747950 hasRelatedWork W2016607578 @default.