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- W3131859897 abstract "This study examined the role parasocial contact with a transgender character on an online TV show (Transparent) may play in reducing prejudice toward transgender people. An experiment was conducted with participants randomly assigned to view either a video depicting a transgender character, or a non-transgender character portrayed by the same actor. Results were consistent with predictions derived from the intergroup contact mediation model for explaining how intergroup contact reduces prejudice toward an outgroup. Critical to reduction of prejudice toward transgender people is the quality of the parasocial interaction with the transgender character. Poor quality of parasocial contact may have unintended negative effects on prejudice toward transgender people based on the data. Limitations and implications of the study for the use of entertainment media to reduce stigma toward transgender people are discussed." @default.
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- W3131859897 date "2021-02-14" @default.
- W3131859897 modified "2023-09-27" @default.
- W3131859897 title "Meeting the (Trans)parent: Test of Parasocial Contact with Transgender Characters on Reducing Stigma toward Transgender People" @default.
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- W3131859897 doi "https://doi.org/10.1080/10510974.2021.1876125" @default.
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