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- W3131941612 abstract "The Covid-19 period presents an unprecedent moment in history, where all culturalorganisations and concert venues had to close their doors to the public. Consequently, thelive music sector faces high uncertainties of supply and demand for the future, and headsinto a precarious economic and cultural situation. In turn, artists, organisations and venuesincreasingly turned online to provide online concerts and music performances. The onlineconsumption of these also considerably increased in the two and a half months of lockdown.In this research, we analyse the online consumption and its effects on future attendance. Weset out to look at drivers and barriers and how they affect future attendance. We find thateconomic drivers and barriers are significant to understand the relation to future attendanceand anticipation. Through a mediation analysis, the research studies how onlineconsumption mediates this relationship. We find that the effects of economic drivers andbarriers are mediated through how much audiences increased their online consumptionduring the lockdown period. Furthermore, we draw general implication of onlineconsumption. Firstly, we show that both the frequency of online consumption, and howmuch audiences increased their online consumption have positive effects on the futureincrease of physical attendance and the anticipation towards attending concerts again.Secondly, we detect specific types of online consumption. Significant results show that themore audiences engage socially online, the more they plan to increase their attendance postCovid-19. Then, online engagement, online discovery, online education and online accessshow significant positive effects toward the anticipation of audiences for physical concert.Lastly, we draw important implication for cultural organisations to become more resilientfor the post Covid-19 era." @default.
- W3131941612 created "2021-03-01" @default.
- W3131941612 creator A5002623696 @default.
- W3131941612 date "2020-07-06" @default.
- W3131941612 modified "2023-09-26" @default.
- W3131941612 title "Online music performance consumption in times of crisis - A quantitative study of the impact of online music concert consumption during the Covid-19 period on future physical attendance" @default.
- W3131941612 hasPublicationYear "2020" @default.
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