Matches in SemOpenAlex for { <https://semopenalex.org/work/W3132646867> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W3132646867 endingPage "63" @default.
- W3132646867 startingPage "43" @default.
- W3132646867 abstract "Competition to attract consumer attention through television advertising is getting tighter. Ad designers are required to develop creative strategies to get consumers' attention. This research examines landmarks as a creative strategy for the advertisement of Teh Botol Sosro, the Unique Version of the Country which was produced by 25 Frames to attract the attention of television audiences. Observations and documentation, as well as in-depth interviews with the Art Director and the Director of Photography were carried out to obtain valid data from the ad designers. By applying the SWOT concept and Madjadikara's television ad design process, it can be understood that the creative process of designing a teh botol sosro advertisement. The results showed that the big idea of using landmarks was obtained from the client brief process which was followed up in the creative brief process to get a more mature concept to fit the tagline Whatever ... Drinking Teh Botol Sosro. The Ad Designer tries to remind the audience and inform consumers about the Teh Botol Sosro products through the city landmarks and the diversity of Indonesia contained in the advertisement." @default.
- W3132646867 created "2021-03-01" @default.
- W3132646867 creator A5057534328 @default.
- W3132646867 creator A5077307367 @default.
- W3132646867 date "2021-01-23" @default.
- W3132646867 modified "2023-09-24" @default.
- W3132646867 title "LANDMARK SEBAGAI STRATEGI KREATIF IKLAN TEH BOTOL SOSRO VERSI “UNIKNYA NEGERI” PRODUKSI 25 FRAMES" @default.
- W3132646867 doi "https://doi.org/10.33153/citrawira.v1i2.3303" @default.
- W3132646867 hasPublicationYear "2021" @default.
- W3132646867 type Work @default.
- W3132646867 sameAs 3132646867 @default.
- W3132646867 citedByCount "0" @default.
- W3132646867 crossrefType "journal-article" @default.
- W3132646867 hasAuthorship W3132646867A5057534328 @default.
- W3132646867 hasAuthorship W3132646867A5077307367 @default.
- W3132646867 hasBestOaLocation W31326468671 @default.
- W3132646867 hasConcept C111919701 @default.
- W3132646867 hasConcept C112698675 @default.
- W3132646867 hasConcept C127413603 @default.
- W3132646867 hasConcept C142362112 @default.
- W3132646867 hasConcept C144024400 @default.
- W3132646867 hasConcept C144133560 @default.
- W3132646867 hasConcept C153349607 @default.
- W3132646867 hasConcept C15744967 @default.
- W3132646867 hasConcept C199360897 @default.
- W3132646867 hasConcept C41008148 @default.
- W3132646867 hasConcept C56666940 @default.
- W3132646867 hasConcept C98045186 @default.
- W3132646867 hasConceptScore W3132646867C111919701 @default.
- W3132646867 hasConceptScore W3132646867C112698675 @default.
- W3132646867 hasConceptScore W3132646867C127413603 @default.
- W3132646867 hasConceptScore W3132646867C142362112 @default.
- W3132646867 hasConceptScore W3132646867C144024400 @default.
- W3132646867 hasConceptScore W3132646867C144133560 @default.
- W3132646867 hasConceptScore W3132646867C153349607 @default.
- W3132646867 hasConceptScore W3132646867C15744967 @default.
- W3132646867 hasConceptScore W3132646867C199360897 @default.
- W3132646867 hasConceptScore W3132646867C41008148 @default.
- W3132646867 hasConceptScore W3132646867C56666940 @default.
- W3132646867 hasConceptScore W3132646867C98045186 @default.
- W3132646867 hasIssue "2" @default.
- W3132646867 hasLocation W31326468671 @default.
- W3132646867 hasOpenAccess W3132646867 @default.
- W3132646867 hasPrimaryLocation W31326468671 @default.
- W3132646867 hasRelatedWork W11003438 @default.
- W3132646867 hasRelatedWork W14645595 @default.
- W3132646867 hasRelatedWork W3509478 @default.
- W3132646867 hasRelatedWork W4207556 @default.
- W3132646867 hasRelatedWork W5509146 @default.
- W3132646867 hasRelatedWork W7536835 @default.
- W3132646867 hasRelatedWork W7674890 @default.
- W3132646867 hasRelatedWork W8956774 @default.
- W3132646867 hasRelatedWork W896959 @default.
- W3132646867 hasRelatedWork W9764370 @default.
- W3132646867 hasVolume "1" @default.
- W3132646867 isParatext "false" @default.
- W3132646867 isRetracted "false" @default.
- W3132646867 magId "3132646867" @default.
- W3132646867 workType "article" @default.