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• W3132770879 abstract "Abstract Although it is widely accepted that entrepreneurial orientation (EO) improves firm performance, scholars have advised that particular attention should be paid to the context. In this research, we investigate a less explored context of franchising where business systems and procedures are usually dictated to franchisees by franchisors. Therefore, whether a franchisor should allow franchisees to pursue EO (innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy) is not clear. In the context of franchising, the majority of prior studies have mainly focused on the employment of EO as a unidimensional construct and at the franchisor level. In this research, we take a bottom-up perspective and evaluate the impact of different dimensions of EO on franchisees’ performance. Our analysis of a multi-group of 183 restaurant franchisees located in Sweden and Iran reveals that only the pursuit of proactiveness and competitive aggressiveness improves a franchisee’s performance and other dimensions do not play a significant role in improving performance in this context." @default.
• W3132770879 created "2021-03-01" @default.
• W3132770879 creator A5051405111 @default.
• W3132770879 creator A5054119198 @default.
• W3132770879 creator A5090356479 @default.
• W3132770879 date "2021-02-09" @default.
• W3132770879 modified "2023-09-23" @default.
• W3132770879 title "Should Fast-Food Franchisees Pursue Entrepreneurial Orientation?" @default.
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