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- W3132933887 abstract "This study examined the relationships among horse racing tourists’ cognitive attitude, satisfaction, betting amount, and revisit intentions based on social exchange theory and theory of planned behavior. We collected the data at horse racing park in A city using convenient sampling in method, and 233 questionnaires were employed to analyze the data. The results indicated that tourists’ cognitive attitude, betting amount, and satisfaction significantly affected their revisit intentions; the intentions were negatively influenced by the interaction effect between cognitive attitude and betting amount. This study identified the importance of tourists’ gambling behavior in horse racing and suggested practical ways to improve tourists’ quality of life and the horse racing industry." @default.
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- W3132933887 date "2016-08-31" @default.
- W3132933887 modified "2023-09-24" @default.
- W3132933887 title "Analysis of Tourists` Revisit Intentions in Horse Racing : The Moderating Role of the Betting Amount" @default.
- W3132933887 doi "https://doi.org/10.51979/kssls.2016.08.65.311" @default.
- W3132933887 hasPublicationYear "2016" @default.
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