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• W313328896 abstract "I have been haunted for a long time by this idea of establishing a board of Art and Communication Strategy, within the theatre faculties, as well as in those faculties teaching P.R., management, political sciences, law etc., through which one could teach a special rhetoric, of maximum efficiency in relation to the public.There are some laws that refer only to rhetor's behavior, physiognomy, and port and not to the content of ideas and feelings he/she wants to communicate. These laws are related simply to the way of communication, to establishing an ideal relationship with the discussion participants, with a small or large audience.I know that there have been written numerous studies in this area, subtle findings have been made related to social psychology (Le Bon - Crowd Psychology) or communication theory. But I want to refer to a less studied field, that in which one forms the psychology and personality of he who wants to become, like the actor, a manipulator of collective emotions.And here there are many attempts at establishing rules to succeed in life, some recipes. All refer to the assimilation of a code of conduct, i.e. of some formal, exterior means. What I want is to discover an inside spring that could build charisma, the charm of a personality.The road may be longer or shorter, depending on the abilities of the one who wants to improve. Still, it leaves from a zero point: One must first discover oneself by honestly exhibiting, expressing all complexes, limits, turmoil, lack of fulfillment, joys, achievements, obsessions, sins. It's just like beginning a homeopathic treatment by taking a purification bath.In my turn, I, as a teacher, discover the buttons one needs to press in order to trigger the student's abilities. To acquire the means of expression, he/she must study simultaneously stage speech, stage movement and improvisation. Improvisational exercises should follow especially the development of imagination, the adaptation to different situations, self-control, mastery of space and timing, but mostly the ability of transposing oneself in other's psychology and world vision. Communication exercises are advisable: interviews with changed identities, speaking in an invented language, the meeting of two known or imagined characters and so on.There will follow the dramatizations stage, then the interpretation of scenes from realistic plays, focusing on relationships and the communication, on a constant awareness of the public, whose importance is undeniable. One will also study the direct relationship with the public, considering the fact that the faculty can train specialists in mass media: TV show moderators, reporters, broadcasters, presenters of shows, brokers. I think this faculty would be required of politicians, diplomats, lawyers, teachers, all who use the phrase chosen to persuade an audience.There are some secrets to establish a favorable relationship with the public. The first step of the actor / rhetor / speaker / moderator is captatio benevolentiae. This captivation of the audience is done by means of an agreement with the public in a direct relation - a confession or a helpful question, in which the answer is contained: Are you unhappy? Yes! Do you want a better life? Yes! Through dictatorship? No. Through democracy? Yes!- or by highlighting certain acting attributes that arouse admiration and create an uplifting state.Once the public is captured, you must know how to manipulate it in a good way, to convince the people of the truth of your words. I emphasize the word truth, because when you plead, you must firmly believe in the fairness of your claims, you must be convinced yourself so that you could convince others, just as in the acting art.From the moment the consonance is established, the discourse must be exciting, run smoothly, with no babbling, no interruption, without searching one's words through various onomatopoeia, without breachings that might allow for the audience reactions (disapproval, booing). …" @default.
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• W313328896 date "2012-07-01" @default.
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• W313328896 title "Art and Communication Strategy" @default.
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