Matches in SemOpenAlex for { <https://semopenalex.org/work/W3133313452> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W3133313452 abstract "The world is in a digital trend; innovation and the internet have made the business world a more competitive environment for businesses of all sizes. Leaders of these businesses are now devising novel techniques to incorporate in their business design and product development, as well as marketing strategies intending to improve brand awareness. Due to these challenging factors, competing in this intense market has become difficult for many small-medium enterprises (SMEs). Since the emergence of social media, SMEs now have the opportunity to harness its features by using its platform for business promotion, brand development and awareness, mass orientation, product support, data collection for insights and a lot more. Social media platforms like Facebook, LinkedIn, Twitter, etc have become a key component in promotion and marketing activities incorporated into customer acquisition strategies.New concepts such as co-creation, collaboration, virtual communities, sharing, ideation and a lot more due to the use of these platforms have opened new ways of doing business for SMEs. To better understand the impact of social media and startups being able to survey its first five years, this study was conducted. This study was aimed to understand how SMEs in Sub-saharan African and Northwest of European regions use social media as part of their marketing strategies, and how it has contributed to its growth. With the aid of statistics, this study will evidence the significance of social media usage in SMEs in the investigated regions. The results of this study show that social media can provide long term support for the growth of SMEs. SMEs and Entrepreneurs can, therefore, capitalize on the available features of social media for their business promotion with little or no financial impact." @default.
- W3133313452 created "2021-03-01" @default.
- W3133313452 creator A5075479123 @default.
- W3133313452 date "2020-01-01" @default.
- W3133313452 modified "2023-09-26" @default.
- W3133313452 title "The Impact of Traditional and ModernMarketing Strategies on the Successof SMEs: An Analysis of NorthwestEurope and Sub Saharan AfricanBusinesses" @default.
- W3133313452 hasPublicationYear "2020" @default.
- W3133313452 type Work @default.
- W3133313452 sameAs 3133313452 @default.
- W3133313452 citedByCount "0" @default.
- W3133313452 crossrefType "dissertation" @default.
- W3133313452 hasAuthorship W3133313452A5075479123 @default.
- W3133313452 hasConcept C10138342 @default.
- W3133313452 hasConcept C136764020 @default.
- W3133313452 hasConcept C144133560 @default.
- W3133313452 hasConcept C162853370 @default.
- W3133313452 hasConcept C17744445 @default.
- W3133313452 hasConcept C199539241 @default.
- W3133313452 hasConcept C2524010 @default.
- W3133313452 hasConcept C2776915394 @default.
- W3133313452 hasConcept C33923547 @default.
- W3133313452 hasConcept C41008148 @default.
- W3133313452 hasConcept C48879800 @default.
- W3133313452 hasConcept C518677369 @default.
- W3133313452 hasConcept C58546491 @default.
- W3133313452 hasConcept C90673727 @default.
- W3133313452 hasConcept C94625758 @default.
- W3133313452 hasConcept C98147612 @default.
- W3133313452 hasConcept C98495876 @default.
- W3133313452 hasConceptScore W3133313452C10138342 @default.
- W3133313452 hasConceptScore W3133313452C136764020 @default.
- W3133313452 hasConceptScore W3133313452C144133560 @default.
- W3133313452 hasConceptScore W3133313452C162853370 @default.
- W3133313452 hasConceptScore W3133313452C17744445 @default.
- W3133313452 hasConceptScore W3133313452C199539241 @default.
- W3133313452 hasConceptScore W3133313452C2524010 @default.
- W3133313452 hasConceptScore W3133313452C2776915394 @default.
- W3133313452 hasConceptScore W3133313452C33923547 @default.
- W3133313452 hasConceptScore W3133313452C41008148 @default.
- W3133313452 hasConceptScore W3133313452C48879800 @default.
- W3133313452 hasConceptScore W3133313452C518677369 @default.
- W3133313452 hasConceptScore W3133313452C58546491 @default.
- W3133313452 hasConceptScore W3133313452C90673727 @default.
- W3133313452 hasConceptScore W3133313452C94625758 @default.
- W3133313452 hasConceptScore W3133313452C98147612 @default.
- W3133313452 hasConceptScore W3133313452C98495876 @default.
- W3133313452 hasLocation W31333134521 @default.
- W3133313452 hasOpenAccess W3133313452 @default.
- W3133313452 hasPrimaryLocation W31333134521 @default.
- W3133313452 hasRelatedWork W145738629 @default.
- W3133313452 hasRelatedWork W1988697848 @default.
- W3133313452 hasRelatedWork W2058990019 @default.
- W3133313452 hasRelatedWork W2080028888 @default.
- W3133313452 hasRelatedWork W2168573838 @default.
- W3133313452 hasRelatedWork W2211099667 @default.
- W3133313452 hasRelatedWork W2274569669 @default.
- W3133313452 hasRelatedWork W2562644518 @default.
- W3133313452 hasRelatedWork W2785299473 @default.
- W3133313452 hasRelatedWork W2806861245 @default.
- W3133313452 hasRelatedWork W2808703567 @default.
- W3133313452 hasRelatedWork W2889819809 @default.
- W3133313452 hasRelatedWork W2977420019 @default.
- W3133313452 hasRelatedWork W3010627025 @default.
- W3133313452 hasRelatedWork W3038531191 @default.
- W3133313452 hasRelatedWork W3121458488 @default.
- W3133313452 hasRelatedWork W3130322300 @default.
- W3133313452 hasRelatedWork W3190528798 @default.
- W3133313452 hasRelatedWork W3204571419 @default.
- W3133313452 hasRelatedWork W2279544648 @default.
- W3133313452 isParatext "false" @default.
- W3133313452 isRetracted "false" @default.
- W3133313452 magId "3133313452" @default.
- W3133313452 workType "dissertation" @default.