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- W3133422258 abstract "Stage gate model is a roadmap for product development from idea-to-launch which divides the development process into five stages and gates where management decisions will be made. This model is often used to improve innovation efforts and speed up the time for market, and it has proved its effectiveness since numerous companies have implemented it in the FMCG industry. By analyzing the stage gate models of companies in the FMCG industry we can conclude that the models are rather similar in development process. On average companies have four stages and five gates, with main differences occurring in the begin phase of the process. In addition FMCG industry has been involved to another change. Internal R&D used to be crucially important for being innovative, competing against the rivals and driving growth however the past years FMCG industry has adopted open innovation strategy which lead to opening up the stage gate processes." @default.
- W3133422258 created "2021-03-01" @default.
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- W3133422258 date "2009-01-01" @default.
- W3133422258 modified "2023-09-24" @default.
- W3133422258 title "Stage gate process model and Open Innovation in the Fast Moving Consumer Goods Industry" @default.
- W3133422258 hasPublicationYear "2009" @default.
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