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- W3133492261 abstract "The chapter explores the utility of neuroeconomics in decision making and behavior. Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies, that is, e-commerce of exponential artisanal SMEs of women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. The methodologies used were deductive, exploratory, descriptive, correlational, and documentary. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study is quantitative using primary and secondary sources for research." @default.
- W3133492261 created "2021-03-15" @default.
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- W3133492261 date "2021-01-01" @default.
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- W3133492261 title "Management and Strategies for Digital Enterprise Transformation" @default.
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- W3133492261 doi "https://doi.org/10.4018/978-1-7998-6776-0.ch010" @default.
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