Matches in SemOpenAlex for { <https://semopenalex.org/work/W3133567437> ?p ?o ?g. }
- W3133567437 endingPage "57" @default.
- W3133567437 startingPage "42" @default.
- W3133567437 abstract "Academia is a marketplace of ideas. Just as firms market their products with packaging and advertising, scholars market their ideas with writing. Even the best ideas will make an impact only if others understand and build on them. Why, then, is academic writing often difficult to understand? In two experiments and a text analysis of 1,640 articles in premier marketing journals, this research shows that scholars write unclearly in part because they forget that they know more about their research than readers, a phenomenon called “the curse of knowledge.” Knowledge, or familiarity with one’s own research, exacerbates three practices that make academic writing difficult to understand: abstraction, technical language, and passive writing. When marketing scholars know more about a research project, they use more abstract, technical, and passive writing to describe it. Articles with more abstract, technical, and passive writing are harder for readers to understand and are less likely to be cited. The authors call for scholars to overcome the curse of knowledge and provide two tools—a website ( writingclaritycalculator.com ) and a tutorial—to help them recognize and repair unclear writing so they can write articles that are more likely to make an impact." @default.
- W3133567437 created "2021-03-15" @default.
- W3133567437 creator A5025675252 @default.
- W3133567437 creator A5045421662 @default.
- W3133567437 creator A5046761951 @default.
- W3133567437 creator A5087157149 @default.
- W3133567437 date "2021-05-07" @default.
- W3133567437 modified "2023-10-16" @default.
- W3133567437 title "Marketing Ideas: How to Write Research Articles that Readers Understand and Cite" @default.
- W3133567437 cites W1768625767 @default.
- W3133567437 cites W1967390364 @default.
- W3133567437 cites W1974267310 @default.
- W3133567437 cites W1974388374 @default.
- W3133567437 cites W1974991592 @default.
- W3133567437 cites W1981122804 @default.
- W3133567437 cites W1993282315 @default.
- W3133567437 cites W2006321785 @default.
- W3133567437 cites W2009990105 @default.
- W3133567437 cites W2010058646 @default.
- W3133567437 cites W2012716486 @default.
- W3133567437 cites W2014782383 @default.
- W3133567437 cites W2014882925 @default.
- W3133567437 cites W2017704413 @default.
- W3133567437 cites W2025871550 @default.
- W3133567437 cites W2035848466 @default.
- W3133567437 cites W2036326691 @default.
- W3133567437 cites W2041552725 @default.
- W3133567437 cites W2043255229 @default.
- W3133567437 cites W2046529875 @default.
- W3133567437 cites W2056263240 @default.
- W3133567437 cites W2056533510 @default.
- W3133567437 cites W2070112448 @default.
- W3133567437 cites W2089457241 @default.
- W3133567437 cites W2090721911 @default.
- W3133567437 cites W2103950387 @default.
- W3133567437 cites W2107681502 @default.
- W3133567437 cites W2107927577 @default.
- W3133567437 cites W2108860923 @default.
- W3133567437 cites W2125706233 @default.
- W3133567437 cites W2138398147 @default.
- W3133567437 cites W2140867264 @default.
- W3133567437 cites W2145617564 @default.
- W3133567437 cites W2150060334 @default.
- W3133567437 cites W2152434926 @default.
- W3133567437 cites W2155829140 @default.
- W3133567437 cites W2163223750 @default.
- W3133567437 cites W2316142461 @default.
- W3133567437 cites W2317490119 @default.
- W3133567437 cites W2327695762 @default.
- W3133567437 cites W2334537884 @default.
- W3133567437 cites W2474374972 @default.
- W3133567437 cites W2586026726 @default.
- W3133567437 cites W2783716039 @default.
- W3133567437 cites W2904437489 @default.
- W3133567437 cites W2970167095 @default.
- W3133567437 cites W2994496426 @default.
- W3133567437 cites W2999395184 @default.
- W3133567437 cites W3021505903 @default.
- W3133567437 cites W3087482616 @default.
- W3133567437 cites W3111018473 @default.
- W3133567437 cites W3122045969 @default.
- W3133567437 cites W3125019846 @default.
- W3133567437 cites W339987083 @default.
- W3133567437 cites W4211165067 @default.
- W3133567437 cites W606064028 @default.
- W3133567437 doi "https://doi.org/10.1177/00222429211003560" @default.
- W3133567437 hasPublicationYear "2021" @default.
- W3133567437 type Work @default.
- W3133567437 sameAs 3133567437 @default.
- W3133567437 citedByCount "25" @default.
- W3133567437 countsByYear W31335674372021 @default.
- W3133567437 countsByYear W31335674372022 @default.
- W3133567437 countsByYear W31335674372023 @default.
- W3133567437 crossrefType "journal-article" @default.
- W3133567437 hasAuthorship W3133567437A5025675252 @default.
- W3133567437 hasAuthorship W3133567437A5045421662 @default.
- W3133567437 hasAuthorship W3133567437A5046761951 @default.
- W3133567437 hasAuthorship W3133567437A5087157149 @default.
- W3133567437 hasConcept C111472728 @default.
- W3133567437 hasConcept C120912362 @default.
- W3133567437 hasConcept C124304363 @default.
- W3133567437 hasConcept C138885662 @default.
- W3133567437 hasConcept C144024400 @default.
- W3133567437 hasConcept C144133560 @default.
- W3133567437 hasConcept C162853370 @default.
- W3133567437 hasConcept C17744445 @default.
- W3133567437 hasConcept C19165224 @default.
- W3133567437 hasConcept C199539241 @default.
- W3133567437 hasConcept C2780273121 @default.
- W3133567437 hasConcept C41008148 @default.
- W3133567437 hasConcept C50335755 @default.
- W3133567437 hasConcept C98545295 @default.
- W3133567437 hasConceptScore W3133567437C111472728 @default.
- W3133567437 hasConceptScore W3133567437C120912362 @default.
- W3133567437 hasConceptScore W3133567437C124304363 @default.
- W3133567437 hasConceptScore W3133567437C138885662 @default.
- W3133567437 hasConceptScore W3133567437C144024400 @default.
- W3133567437 hasConceptScore W3133567437C144133560 @default.