Matches in SemOpenAlex for { <https://semopenalex.org/work/W3133666917> ?p ?o ?g. }
- W3133666917 endingPage "101594" @default.
- W3133666917 startingPage "101594" @default.
- W3133666917 abstract "• Situational variables influence consumers’ message appraisals. • Goal conduciveness has a strong, positive effect on positive affect. • Positive affect increases information seeking and eWOM intentions. • Message appraisals lead to information seeking and eWOM through positive affect. • Problem recognition has a direct effect on information seeking and eWOM intentions. The current study examines how an empowered public engages in information seeking and electronic word-of-mouth (eWOM) behavior due to emotions elicited from their message appraisals of an inspiring branding campaign. Using cognitive appraisal theory as a framework, the current research assumes that the women with higher problem recognition and involvement will be more likely to engage in information seeking and eWOM behavior through positive affect. Using a representative sample (N = 530) randomly drawn from Qualtrics’ panel data, it uses a structural equation modeling approach to test the proposed appraisal-based behavior model. The results indicate that participants’ information seeking and eWOM behavior are adaptive responses to the emotions elicited by message appraisals. The results also show that situational variables influence the message appraisals of intrinsic pleasantness and goal-conduciveness dimensions." @default.
- W3133666917 created "2021-03-15" @default.
- W3133666917 creator A5009454744 @default.
- W3133666917 creator A5037240885 @default.
- W3133666917 date "2021-08-01" @default.
- W3133666917 modified "2023-10-16" @default.
- W3133666917 title "The impact of message appraisals of Dove’s Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers" @default.
- W3133666917 cites W1885427160 @default.
- W3133666917 cites W1963715406 @default.
- W3133666917 cites W1970859797 @default.
- W3133666917 cites W1973094685 @default.
- W3133666917 cites W2001369099 @default.
- W3133666917 cites W2011278005 @default.
- W3133666917 cites W2022489031 @default.
- W3133666917 cites W2023097517 @default.
- W3133666917 cites W2024930196 @default.
- W3133666917 cites W2041617921 @default.
- W3133666917 cites W2042424695 @default.
- W3133666917 cites W2050588301 @default.
- W3133666917 cites W2051387257 @default.
- W3133666917 cites W2062177296 @default.
- W3133666917 cites W2065410210 @default.
- W3133666917 cites W2068296274 @default.
- W3133666917 cites W2070979498 @default.
- W3133666917 cites W2071666535 @default.
- W3133666917 cites W2077947807 @default.
- W3133666917 cites W2086153442 @default.
- W3133666917 cites W2094832470 @default.
- W3133666917 cites W2095182938 @default.
- W3133666917 cites W2109474021 @default.
- W3133666917 cites W2121466710 @default.
- W3133666917 cites W2122641647 @default.
- W3133666917 cites W2124991093 @default.
- W3133666917 cites W2126132962 @default.
- W3133666917 cites W2129105917 @default.
- W3133666917 cites W2130449371 @default.
- W3133666917 cites W2150922105 @default.
- W3133666917 cites W2154695776 @default.
- W3133666917 cites W2165713436 @default.
- W3133666917 cites W2167289315 @default.
- W3133666917 cites W2171593536 @default.
- W3133666917 cites W2181537948 @default.
- W3133666917 cites W2198468506 @default.
- W3133666917 cites W2509365102 @default.
- W3133666917 cites W2514363312 @default.
- W3133666917 cites W2520187617 @default.
- W3133666917 cites W2524459589 @default.
- W3133666917 cites W2591633892 @default.
- W3133666917 cites W2732115412 @default.
- W3133666917 cites W2755724389 @default.
- W3133666917 cites W2790211741 @default.
- W3133666917 cites W2903929070 @default.
- W3133666917 cites W2943884685 @default.
- W3133666917 cites W2946842158 @default.
- W3133666917 cites W2947308709 @default.
- W3133666917 cites W2966732832 @default.
- W3133666917 cites W2974317941 @default.
- W3133666917 cites W3024339553 @default.
- W3133666917 cites W3026683670 @default.
- W3133666917 cites W4235678817 @default.
- W3133666917 cites W4246199322 @default.
- W3133666917 cites W4250513675 @default.
- W3133666917 doi "https://doi.org/10.1016/j.tele.2021.101594" @default.
- W3133666917 hasPublicationYear "2021" @default.
- W3133666917 type Work @default.
- W3133666917 sameAs 3133666917 @default.
- W3133666917 citedByCount "1" @default.
- W3133666917 countsByYear W31336669172022 @default.
- W3133666917 crossrefType "journal-article" @default.
- W3133666917 hasAuthorship W3133666917A5009454744 @default.
- W3133666917 hasAuthorship W3133666917A5037240885 @default.
- W3133666917 hasConcept C112698675 @default.
- W3133666917 hasConcept C119857082 @default.
- W3133666917 hasConcept C137913393 @default.
- W3133666917 hasConcept C144133560 @default.
- W3133666917 hasConcept C15744967 @default.
- W3133666917 hasConcept C161191863 @default.
- W3133666917 hasConcept C169760540 @default.
- W3133666917 hasConcept C169900460 @default.
- W3133666917 hasConcept C2776035688 @default.
- W3133666917 hasConcept C2776636917 @default.
- W3133666917 hasConcept C41008148 @default.
- W3133666917 hasConcept C46312422 @default.
- W3133666917 hasConcept C71104824 @default.
- W3133666917 hasConcept C77805123 @default.
- W3133666917 hasConcept C9114305 @default.
- W3133666917 hasConceptScore W3133666917C112698675 @default.
- W3133666917 hasConceptScore W3133666917C119857082 @default.
- W3133666917 hasConceptScore W3133666917C137913393 @default.
- W3133666917 hasConceptScore W3133666917C144133560 @default.
- W3133666917 hasConceptScore W3133666917C15744967 @default.
- W3133666917 hasConceptScore W3133666917C161191863 @default.
- W3133666917 hasConceptScore W3133666917C169760540 @default.
- W3133666917 hasConceptScore W3133666917C169900460 @default.
- W3133666917 hasConceptScore W3133666917C2776035688 @default.
- W3133666917 hasConceptScore W3133666917C2776636917 @default.
- W3133666917 hasConceptScore W3133666917C41008148 @default.
- W3133666917 hasConceptScore W3133666917C46312422 @default.