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- W3133815024 abstract "This study examined the effect of level of engagement in CSR activities on organizational attractiveness as perceived by a young Indian population. A sample of 120 participants between the ages of 18-23 years was assigned to one of three groups, each group containing 40 participants. Participants in each group were sent an online from containing a company prole and a questionnaire that assessed how attractive the participants found the company as potential place to work. The prole sent to each group differed in their descriptions of the company's CSR activities with one prole describing a high level of engagement in CSR, the second describing a low level of engagement and a third with no description of CSR activities. The mean scores on organizational attractiveness given by the three groups to their respective proles were compared using one-way repeated measures ANOVA and Tukey's HSD Post-hoc test. Findings showed a signicant difference in the mean scores of the three proles, with the High CSR company prole being signicantly higher on organizational attractiveness than the Low CSR prole. However, difference in the mean scores of the High CSR prole and the No CSR prole were not signicant. Results indicate that engagement in CSR activities inuenced respondents' evaluation of the companies and a higher amount of CSR activity was perceived favourably in conditions wherein the proles mentioned the company's CSR work" @default.
- W3133815024 created "2021-03-15" @default.
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- W3133815024 date "2021-03-01" @default.
- W3133815024 modified "2023-09-25" @default.
- W3133815024 title "WHAT YOUNG INDIA WANTS: STUDYING THE EFFECT OF LEVEL OF CSR ENGAGEMENT ON ORGANIZATIONAL ATTRACTIVENESS" @default.
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- W3133815024 doi "https://doi.org/10.36106/1716004" @default.
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