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- W3133946421 abstract "This study conducted canonical correlation analysis the factors that the relationship type of destination sports event consumers and accompanying information search type and service environment type. It grouped the attribute into three(involvement type, information search type and service environment type) and drew the following decision-making type of sports event consumers through the relative influential relationship and explanatory power: First, it was found that decision-making through information search was influenced by disclosed information(mass media, printed leaflets of the official agency, past experiences) and indirect word of mouth(recommendation or encouragement of the family, friends and peers, participants` story of their personal experiences and recommendation of persons interested in marathon) and the like in case the degree of indirect involvement was high. Second, it was found that decision-making based on the service environment was influenced by confidence(fame and tradition, diverse services, and parking facilities, accessibility to them, and their size) and convenience(specialized progress, easiness of participation and kindness of the personnel) and the like in case the degree of indirect involvement was high." @default.
- W3133946421 created "2021-03-15" @default.
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- W3133946421 date "2003-05-31" @default.
- W3133946421 modified "2023-09-26" @default.
- W3133946421 title "The Type of Relationship between the Involvement of Participants in Destination Sports Events and Decision-making" @default.
- W3133946421 doi "https://doi.org/10.51979/kssls.2003.05.19.617" @default.
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