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- W3134825848 abstract "This research was conducted to investigate to what extent the fan-based economy is effective in China. Basketball sneakers, one of the commodities that are most frequently endorsed by celebrities in the field, was used as the center of the study. The research used a survey and received 547 valid responses using the online survey website wjx.cn. The behavior of the consumers was analyzed based on how long he or she plays or practices basketball each week. Based on the survey results, we concluded that factors such as brand preference, time dedicated to basketball, and people’s weekly or monthly spending amount indeed have impacts on the tendency of buying celebrity endorsed sneakers." @default.
- W3134825848 created "2021-03-15" @default.
- W3134825848 creator A5061351550 @default.
- W3134825848 date "2018-11-20" @default.
- W3134825848 modified "2023-09-23" @default.
- W3134825848 title "Does Star Endorsement Work in China? A Case Study of Star Endorsed Basketball Sneakers" @default.
- W3134825848 hasPublicationYear "2018" @default.
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