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- W3135123311 abstract "The paper is devoted to the analysis of the role of PR-communication in Russian higher education. We argue that public relations are needed in the system of higher education. Universities also need to build and maintain PR-communications. We consider public relations as a type of social communication. The public is defined as the social group that experiences the certain effect on the activities of the public relations. We made the conclusion that PR as social communication, which has of managerial nature, acquire great importance in the functioning of institutions of higher professional education, contributing to the formation of a favorable image, maintaining of effective interaction between the university and the public." @default.
- W3135123311 created "2021-03-15" @default.
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- W3135123311 date "2018-11-21" @default.
- W3135123311 modified "2023-09-26" @default.
- W3135123311 title "The Role of PR-communication in Russian Higher Education" @default.
- W3135123311 hasPublicationYear "2018" @default.
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