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• W3135652371 abstract "As a consequence of the growing awareness of the limitations of an over-reliance on the deployment of hard power, governments have shown an increasing willingness to add soft power strategies to their portfolio of diplomatic resources with sport emerging as a major element. The aim of this study is to analyse the utilisation of sport as a part of soft power strategies in South Korea and how the strategies developed over the period from the late 1970s to 2017. The research adopted a qualitative case study research design. Data were collected through semi-structured interviews and the analysis of relevant, but mainly governmental, documentary sources. Among the key findings of the research were that: a) the use of sport soft power for diplomatic purposes by the South Korean government was a development of the use of sport in connection with domestic political objectives; b) the range and sophistication of sport soft power initiatives increased steadily over the 40 year period; c) the deployment of sport soft power was strongly influenced by South Korea’s regional geopolitical environment." @default.
• W3135652371 created "2021-03-15" @default.
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• W3135652371 date "2021-01-02" @default.
• W3135652371 modified "2023-09-27" @default.
• W3135652371 title "Sport as a diplomatic resource: the case of South Korea, 1970-2017" @default.
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• W3135652371 doi "https://doi.org/10.1080/19406940.2021.1877169" @default.
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