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- W3135713963 abstract "The objective of this study is to provide organizations an understanding of the strategic role of customer satisfaction, and how it can be used as a vital marketing tool for customer life time value through E-Business leadership. The main research question addressed by this study is why an organization should place customer value at the center of what it does to direct its long and short-term projects, and why should it use customer satisfaction instead of value? This study also explains why companies must change their own behaviors to leverage customer lifetime value. Various issues are considered including, how does the customer value affect the process of e-marketing, and how does the return on customer entails in a growing networked economy. An in-depth review of theory, research, and practice is undertaken to understand the relationships between return on customer, customer satisfaction, and customer lifetime value. The study also explains how the e-business leadership strengthens the integral role technology plays in leveraging organizations bottom-line by focusing on return on customer." @default.
- W3135713963 created "2021-03-15" @default.
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- W3135713963 date "2006-01-01" @default.
- W3135713963 modified "2023-09-26" @default.
- W3135713963 title "How E-Business Leadership Results in Customer Satisfaction, and Customer Lifetime Value!" @default.
- W3135713963 doi "https://doi.org/10.2139/ssrn.3019617" @default.
- W3135713963 hasPublicationYear "2006" @default.
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