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• W3135806428 endingPage "207" @default.
• W3135806428 startingPage "195" @default.
• W3135806428 abstract "The article deals with the issue of intended and unintended socio-economic consequences of marketing actions. Marketing concept is a positive idea of creating value for customers and other stakeholders, but the results of marketing decisions may be both positive and negative for company's environment. The arguments for positive effects of marketing are presented, as well as the evidence for unethical marketing practices and its negative consequences. Assuming that the need to consider interests of different companies' stakeholders is increasing, the concept of stakeholder orientation, as a broadening of the market orientation, is discussed. Finally the selected modelsof ethical marketing decision-making are presented." @default.
• W3135806428 created "2021-03-15" @default.
• W3135806428 creator A5039980719 @default.
• W3135806428 date "2016-12-30" @default.
• W3135806428 modified "2023-09-26" @default.
• W3135806428 title "THE ETHICAL DILEMMAS IN MARKETING - THE POSITIVE IDEA AND ITS DESIRABLE AND UNDESIRABLE CONSEQUENCES" @default.
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