Matches in SemOpenAlex for { <https://semopenalex.org/work/W3135963885> ?p ?o ?g. }
- W3135963885 endingPage "74" @default.
- W3135963885 startingPage "52" @default.
- W3135963885 abstract "Social media platforms are widely used these days for the advertising and marketing of products. Facebook is considered one of the main social media platforms used by users these days. Currently, there are limited studies investigating the use of Facebook as an advertising communication platform, especially for the purchase of cosmetic products. This study targeted female consumers to ascertain to what extent Facebook advertising influenced their cosmetic buying behaviour through using a set of factors that were selected, namely, advertisement quality, advertisement design, message strength, advertisement repetitiveness, and message content. Smart PLS was used to assess the study model and to test the study's hypotheses. The study found that the main factors affecting consumer behaviour were advertisement quality and advertisement repetitiveness. The paper discusses the study's findings by presenting a set of implications and making recommendations." @default.
- W3135963885 created "2021-03-29" @default.
- W3135963885 creator A5017420525 @default.
- W3135963885 creator A5072431748 @default.
- W3135963885 date "2021-04-01" @default.
- W3135963885 modified "2023-10-05" @default.
- W3135963885 title "Facebook Advertising as a Marketing Tool" @default.
- W3135963885 cites W122783685 @default.
- W3135963885 cites W1459772601 @default.
- W3135963885 cites W148796732 @default.
- W3135963885 cites W1493011977 @default.
- W3135963885 cites W1515204934 @default.
- W3135963885 cites W1522494306 @default.
- W3135963885 cites W1548499426 @default.
- W3135963885 cites W1590613475 @default.
- W3135963885 cites W1972697158 @default.
- W3135963885 cites W1974422778 @default.
- W3135963885 cites W1976253934 @default.
- W3135963885 cites W1979565489 @default.
- W3135963885 cites W1987258130 @default.
- W3135963885 cites W1989374832 @default.
- W3135963885 cites W1995667101 @default.
- W3135963885 cites W1997472652 @default.
- W3135963885 cites W2001190246 @default.
- W3135963885 cites W2015779076 @default.
- W3135963885 cites W2016376982 @default.
- W3135963885 cites W2020604165 @default.
- W3135963885 cites W2021540993 @default.
- W3135963885 cites W2031034112 @default.
- W3135963885 cites W2039331851 @default.
- W3135963885 cites W2039553142 @default.
- W3135963885 cites W2040926116 @default.
- W3135963885 cites W2045854020 @default.
- W3135963885 cites W2049580391 @default.
- W3135963885 cites W2053667921 @default.
- W3135963885 cites W2058962443 @default.
- W3135963885 cites W2060167306 @default.
- W3135963885 cites W2073048722 @default.
- W3135963885 cites W2077051162 @default.
- W3135963885 cites W2081020484 @default.
- W3135963885 cites W2088640816 @default.
- W3135963885 cites W2097210817 @default.
- W3135963885 cites W2100515556 @default.
- W3135963885 cites W2118766219 @default.
- W3135963885 cites W2122912498 @default.
- W3135963885 cites W2123506998 @default.
- W3135963885 cites W2124594262 @default.
- W3135963885 cites W2130580390 @default.
- W3135963885 cites W2144708584 @default.
- W3135963885 cites W2149142441 @default.
- W3135963885 cites W2153264458 @default.
- W3135963885 cites W2164420168 @default.
- W3135963885 cites W2174722713 @default.
- W3135963885 cites W2183484070 @default.
- W3135963885 cites W2244399914 @default.
- W3135963885 cites W2343440542 @default.
- W3135963885 cites W2491853282 @default.
- W3135963885 cites W2497836253 @default.
- W3135963885 cites W2561546059 @default.
- W3135963885 cites W2592712004 @default.
- W3135963885 cites W2593174894 @default.
- W3135963885 cites W2612922864 @default.
- W3135963885 cites W2624415032 @default.
- W3135963885 cites W2770766417 @default.
- W3135963885 cites W2899498413 @default.
- W3135963885 cites W2906098088 @default.
- W3135963885 cites W2922616423 @default.
- W3135963885 cites W2926469795 @default.
- W3135963885 cites W2970701572 @default.
- W3135963885 cites W2985992220 @default.
- W3135963885 cites W3004813877 @default.
- W3135963885 cites W3011765178 @default.
- W3135963885 cites W3012203842 @default.
- W3135963885 cites W3024507329 @default.
- W3135963885 cites W3025492920 @default.
- W3135963885 cites W3122497887 @default.
- W3135963885 cites W3125094761 @default.
- W3135963885 cites W412678622 @default.
- W3135963885 cites W2029239860 @default.
- W3135963885 cites W2334437668 @default.
- W3135963885 doi "https://doi.org/10.4018/ijom.2021040104" @default.
- W3135963885 hasPublicationYear "2021" @default.
- W3135963885 type Work @default.
- W3135963885 sameAs 3135963885 @default.
- W3135963885 citedByCount "19" @default.
- W3135963885 countsByYear W31359638852021 @default.
- W3135963885 countsByYear W31359638852022 @default.
- W3135963885 countsByYear W31359638852023 @default.
- W3135963885 crossrefType "journal-article" @default.
- W3135963885 hasAuthorship W3135963885A5017420525 @default.
- W3135963885 hasAuthorship W3135963885A5072431748 @default.
- W3135963885 hasConcept C110875604 @default.
- W3135963885 hasConcept C111472728 @default.
- W3135963885 hasConcept C112698675 @default.
- W3135963885 hasConcept C12718992 @default.
- W3135963885 hasConcept C136764020 @default.
- W3135963885 hasConcept C138885662 @default.
- W3135963885 hasConcept C144133560 @default.