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- W3136054380 abstract "Company's description. Literature review. Creating a joint venture. Theory and hypothesis. Implementation strategy of an innovation in France and in China. External environment factors: market study. Internal characteristics of MHD France and China." @default.
- W3136054380 created "2021-03-29" @default.
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- W3136054380 date "2020-07-08" @default.
- W3136054380 modified "2023-09-23" @default.
- W3136054380 title "Strategies behind the Moët Hennessy Diageo portfolio worldwide: how are MHD France and MHD China responding to the local consumers with tailored portfolio strategies?" @default.
- W3136054380 hasPublicationYear "2020" @default.
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