Matches in SemOpenAlex for { <https://semopenalex.org/work/W3136194859> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W3136194859 endingPage "129" @default.
- W3136194859 startingPage "118" @default.
- W3136194859 abstract "
 CV. Bimanda Elektronik is a company engaged in the sale of electronics. Based on a preliminary survey, which is a decline in sales every month in the 2019 period. The marketing strategy used by CV. Bimanda Elektronik at the moment is using word of mouth promotion. This research was conducted to identify and analyze the company's internal and external environmental factors that affect the marketing strategy of electronic product marketing and to design marketing strategies using the SWOT and QSPM methods. Based on the objectives, the company's main strength is the competitive market price with a score of 249 and the company's main weakness is not using a website or database system with a score of 0.092. While the main opportunity that the company has is the high consumer loyalty to the company's products with a score of 0.358 and the company's main threat is the number of substituted products with a score of 0.311. By using the SWOT and QSPM methods, there is a marketing strategy that can be used by companies, namely carrying out promotional and advertising activities to attract potential customers and expand the marketing area with a TAS score of 6.568.
" @default.
- W3136194859 created "2021-03-29" @default.
- W3136194859 creator A5069819483 @default.
- W3136194859 date "2020-12-13" @default.
- W3136194859 modified "2023-10-14" @default.
- W3136194859 title "RUMUSAN STRATEGI PEMASARAN DALAM PENJUALAN PRODUK DENGAN METODE SWOT DAN QSPM (Quantitative Startegic Planning Matrix) (Studi Kasus CV. Bimanda Elektronik Pekanbaru)" @default.
- W3136194859 doi "https://doi.org/10.37859/jst.v7i1.2359" @default.
- W3136194859 hasPublicationYear "2020" @default.
- W3136194859 type Work @default.
- W3136194859 sameAs 3136194859 @default.
- W3136194859 citedByCount "0" @default.
- W3136194859 crossrefType "journal-article" @default.
- W3136194859 hasAuthorship W3136194859A5069819483 @default.
- W3136194859 hasBestOaLocation W31361948591 @default.
- W3136194859 hasConcept C112698675 @default.
- W3136194859 hasConcept C119059837 @default.
- W3136194859 hasConcept C144133560 @default.
- W3136194859 hasConcept C162853370 @default.
- W3136194859 hasConcept C17744445 @default.
- W3136194859 hasConcept C178550888 @default.
- W3136194859 hasConcept C199539241 @default.
- W3136194859 hasConcept C2524010 @default.
- W3136194859 hasConcept C2776967331 @default.
- W3136194859 hasConcept C33923547 @default.
- W3136194859 hasConcept C90673727 @default.
- W3136194859 hasConcept C93032411 @default.
- W3136194859 hasConcept C94625758 @default.
- W3136194859 hasConcept C98147612 @default.
- W3136194859 hasConceptScore W3136194859C112698675 @default.
- W3136194859 hasConceptScore W3136194859C119059837 @default.
- W3136194859 hasConceptScore W3136194859C144133560 @default.
- W3136194859 hasConceptScore W3136194859C162853370 @default.
- W3136194859 hasConceptScore W3136194859C17744445 @default.
- W3136194859 hasConceptScore W3136194859C178550888 @default.
- W3136194859 hasConceptScore W3136194859C199539241 @default.
- W3136194859 hasConceptScore W3136194859C2524010 @default.
- W3136194859 hasConceptScore W3136194859C2776967331 @default.
- W3136194859 hasConceptScore W3136194859C33923547 @default.
- W3136194859 hasConceptScore W3136194859C90673727 @default.
- W3136194859 hasConceptScore W3136194859C93032411 @default.
- W3136194859 hasConceptScore W3136194859C94625758 @default.
- W3136194859 hasConceptScore W3136194859C98147612 @default.
- W3136194859 hasIssue "1" @default.
- W3136194859 hasLocation W31361948591 @default.
- W3136194859 hasOpenAccess W3136194859 @default.
- W3136194859 hasPrimaryLocation W31361948591 @default.
- W3136194859 hasRelatedWork W1502855958 @default.
- W3136194859 hasRelatedWork W2187708497 @default.
- W3136194859 hasRelatedWork W2298173899 @default.
- W3136194859 hasRelatedWork W2346938437 @default.
- W3136194859 hasRelatedWork W2388522345 @default.
- W3136194859 hasRelatedWork W4320884583 @default.
- W3136194859 hasRelatedWork W972443830 @default.
- W3136194859 hasRelatedWork W2602362220 @default.
- W3136194859 hasRelatedWork W2610868487 @default.
- W3136194859 hasRelatedWork W3090285145 @default.
- W3136194859 hasVolume "7" @default.
- W3136194859 isParatext "false" @default.
- W3136194859 isRetracted "false" @default.
- W3136194859 magId "3136194859" @default.
- W3136194859 workType "article" @default.