Matches in SemOpenAlex for { <https://semopenalex.org/work/W3136208551> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W3136208551 abstract "Conditional multi-item promotions are a prevalent marketing tactic whereby consumers have to buy a certain number of products to get a discount. This paper examines how framing a multi-item promotion in terms of savings on multiple items versus a single item (e.g. “buy two, get X% off on both” vs. “buy two, get 2X% off on the cheaper item”) affects consumers’ decision-making and product choices. Two laboratory studies and a field study at a boutique clothing store demonstrate that the “2X% on cheaper” framing makes consumers more likely to select similarly priced primary and secondary items. This strategy is driven by increased focus on promotional savings under the “2X% on cheaper” framing, which leads consumers to spend more on their secondary items. Overall, this research shows how a subtle change in the framing of multi-item promotions changes consumers’ product selection strategies and shopping basket composition." @default.
- W3136208551 created "2021-03-29" @default.
- W3136208551 creator A5064842058 @default.
- W3136208551 creator A5079734122 @default.
- W3136208551 date "2018-05-01" @default.
- W3136208551 modified "2023-10-05" @default.
- W3136208551 title "Mix or Match? Consumer Spending Decisions in Conditional Promotions" @default.
- W3136208551 hasPublicationYear "2018" @default.
- W3136208551 type Work @default.
- W3136208551 sameAs 3136208551 @default.
- W3136208551 citedByCount "0" @default.
- W3136208551 crossrefType "posted-content" @default.
- W3136208551 hasAuthorship W3136208551A5064842058 @default.
- W3136208551 hasAuthorship W3136208551A5079734122 @default.
- W3136208551 hasConcept C112698675 @default.
- W3136208551 hasConcept C127413603 @default.
- W3136208551 hasConcept C136714292 @default.
- W3136208551 hasConcept C144133560 @default.
- W3136208551 hasConcept C15744967 @default.
- W3136208551 hasConcept C162853370 @default.
- W3136208551 hasConcept C166957645 @default.
- W3136208551 hasConcept C169087156 @default.
- W3136208551 hasConcept C2778080475 @default.
- W3136208551 hasConcept C46312422 @default.
- W3136208551 hasConcept C530175646 @default.
- W3136208551 hasConcept C66938386 @default.
- W3136208551 hasConcept C95457728 @default.
- W3136208551 hasConceptScore W3136208551C112698675 @default.
- W3136208551 hasConceptScore W3136208551C127413603 @default.
- W3136208551 hasConceptScore W3136208551C136714292 @default.
- W3136208551 hasConceptScore W3136208551C144133560 @default.
- W3136208551 hasConceptScore W3136208551C15744967 @default.
- W3136208551 hasConceptScore W3136208551C162853370 @default.
- W3136208551 hasConceptScore W3136208551C166957645 @default.
- W3136208551 hasConceptScore W3136208551C169087156 @default.
- W3136208551 hasConceptScore W3136208551C2778080475 @default.
- W3136208551 hasConceptScore W3136208551C46312422 @default.
- W3136208551 hasConceptScore W3136208551C530175646 @default.
- W3136208551 hasConceptScore W3136208551C66938386 @default.
- W3136208551 hasConceptScore W3136208551C95457728 @default.
- W3136208551 hasOpenAccess W3136208551 @default.
- W3136208551 hasRelatedWork W1253029475 @default.
- W3136208551 hasRelatedWork W1990367001 @default.
- W3136208551 hasRelatedWork W1992648254 @default.
- W3136208551 hasRelatedWork W1994389961 @default.
- W3136208551 hasRelatedWork W1994575315 @default.
- W3136208551 hasRelatedWork W2018440282 @default.
- W3136208551 hasRelatedWork W2046126019 @default.
- W3136208551 hasRelatedWork W2263807119 @default.
- W3136208551 hasRelatedWork W2292171991 @default.
- W3136208551 hasRelatedWork W2330977282 @default.
- W3136208551 hasRelatedWork W2337414277 @default.
- W3136208551 hasRelatedWork W2528601432 @default.
- W3136208551 hasRelatedWork W2910493517 @default.
- W3136208551 hasRelatedWork W3005819942 @default.
- W3136208551 hasRelatedWork W3014460904 @default.
- W3136208551 hasRelatedWork W3121910054 @default.
- W3136208551 hasRelatedWork W3164895345 @default.
- W3136208551 hasRelatedWork W3195716682 @default.
- W3136208551 hasRelatedWork W790053089 @default.
- W3136208551 hasRelatedWork W2030266995 @default.
- W3136208551 isParatext "false" @default.
- W3136208551 isRetracted "false" @default.
- W3136208551 magId "3136208551" @default.
- W3136208551 workType "article" @default.