Matches in SemOpenAlex for { <https://semopenalex.org/work/W3136208712> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W3136208712 abstract "Social Customer Relationship Management (social CRM) has become one of the central points for many companies seeking to improve their customer experience. It comprises a set of processes that allows decision-makers to analyze customer data in order to launch an efficient customer-centric and cost-effective marketing strategy. However, targeting all potential customers with one general marketing strategy seems to be inefficient. While targeting each potential customer with a specific strategy can be cost demanding. Thus, it is essential to group customers into specific classes and target each class according to its respective customer needs. In this paper, we develop a Random Forest- based approach to classify potential customers into three main categories namely, prospects, satisfied and unsatisfied customers. The proposed model has been trained, tested, and compared to some state-of-the-art classifiers viz., Artificial Neural Network (ANN), Support Vector Machine (SVM), and K-Nearest Neighbor (KNN) based on several metrics including accuracy, sensitivity, specificity, false positive rate, and false negative rate. The reported results were satisfactory with an accuracy of 98.46%, a sensitivity of 97.69%, and a specificity of 98.84%." @default.
- W3136208712 created "2021-03-29" @default.
- W3136208712 creator A5038347381 @default.
- W3136208712 creator A5050538937 @default.
- W3136208712 creator A5054090279 @default.
- W3136208712 date "2020-11-24" @default.
- W3136208712 modified "2023-09-24" @default.
- W3136208712 title "Random Forest-based Approach for Classifying Customers in Social CRM" @default.
- W3136208712 cites W1978283572 @default.
- W3136208712 cites W1986057678 @default.
- W3136208712 cites W1994085451 @default.
- W3136208712 cites W2016537321 @default.
- W3136208712 cites W2062828236 @default.
- W3136208712 cites W2120586626 @default.
- W3136208712 cites W2155714768 @default.
- W3136208712 cites W2167397158 @default.
- W3136208712 cites W2218082347 @default.
- W3136208712 cites W2244369551 @default.
- W3136208712 cites W2330219538 @default.
- W3136208712 cites W2510174253 @default.
- W3136208712 cites W2601983055 @default.
- W3136208712 cites W2789071465 @default.
- W3136208712 cites W2911964244 @default.
- W3136208712 cites W2998971493 @default.
- W3136208712 cites W3083376484 @default.
- W3136208712 cites W3105639959 @default.
- W3136208712 cites W3137707646 @default.
- W3136208712 cites W631148936 @default.
- W3136208712 doi "https://doi.org/10.1109/ictmod49425.2020.9380602" @default.
- W3136208712 hasPublicationYear "2020" @default.
- W3136208712 type Work @default.
- W3136208712 sameAs 3136208712 @default.
- W3136208712 citedByCount "0" @default.
- W3136208712 crossrefType "proceedings-article" @default.
- W3136208712 hasAuthorship W3136208712A5038347381 @default.
- W3136208712 hasAuthorship W3136208712A5050538937 @default.
- W3136208712 hasAuthorship W3136208712A5054090279 @default.
- W3136208712 hasConcept C119857082 @default.
- W3136208712 hasConcept C12267149 @default.
- W3136208712 hasConcept C124101348 @default.
- W3136208712 hasConcept C127413603 @default.
- W3136208712 hasConcept C154945302 @default.
- W3136208712 hasConcept C169258074 @default.
- W3136208712 hasConcept C177264268 @default.
- W3136208712 hasConcept C199360897 @default.
- W3136208712 hasConcept C21200559 @default.
- W3136208712 hasConcept C24326235 @default.
- W3136208712 hasConcept C2777212361 @default.
- W3136208712 hasConcept C41008148 @default.
- W3136208712 hasConcept C50644808 @default.
- W3136208712 hasConcept C77088390 @default.
- W3136208712 hasConcept C98825075 @default.
- W3136208712 hasConceptScore W3136208712C119857082 @default.
- W3136208712 hasConceptScore W3136208712C12267149 @default.
- W3136208712 hasConceptScore W3136208712C124101348 @default.
- W3136208712 hasConceptScore W3136208712C127413603 @default.
- W3136208712 hasConceptScore W3136208712C154945302 @default.
- W3136208712 hasConceptScore W3136208712C169258074 @default.
- W3136208712 hasConceptScore W3136208712C177264268 @default.
- W3136208712 hasConceptScore W3136208712C199360897 @default.
- W3136208712 hasConceptScore W3136208712C21200559 @default.
- W3136208712 hasConceptScore W3136208712C24326235 @default.
- W3136208712 hasConceptScore W3136208712C2777212361 @default.
- W3136208712 hasConceptScore W3136208712C41008148 @default.
- W3136208712 hasConceptScore W3136208712C50644808 @default.
- W3136208712 hasConceptScore W3136208712C77088390 @default.
- W3136208712 hasConceptScore W3136208712C98825075 @default.
- W3136208712 hasLocation W31362087121 @default.
- W3136208712 hasOpenAccess W3136208712 @default.
- W3136208712 hasPrimaryLocation W31362087121 @default.
- W3136208712 hasRelatedWork W1086253 @default.
- W3136208712 hasRelatedWork W11917578 @default.
- W3136208712 hasRelatedWork W12428677 @default.
- W3136208712 hasRelatedWork W12634471 @default.
- W3136208712 hasRelatedWork W13608894 @default.
- W3136208712 hasRelatedWork W1678066 @default.
- W3136208712 hasRelatedWork W267997 @default.
- W3136208712 hasRelatedWork W621929 @default.
- W3136208712 hasRelatedWork W6310906 @default.
- W3136208712 hasRelatedWork W8198582 @default.
- W3136208712 isParatext "false" @default.
- W3136208712 isRetracted "false" @default.
- W3136208712 magId "3136208712" @default.
- W3136208712 workType "article" @default.