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- W3136272392 abstract "On March 11, 2020, the World Health Organization declared Pandemic status by Covid-19, a disease that had its first notification in China Since then, several countries have adopted restrictive measures to prevent the spread of the virus that causes the disease Such actions have led to the suspension of several commercial activities, and the fashion sector has been cited among those most affected The objective of the study was to verify the stakeholders with which companies in the fashion sector in Brazil sought to approach the imminent Covid-19 and what the institutions' attitude towards this pandemic is Data collection was carried out on the conference calls for the last quarter of 2019, held after the day on which the pandemic state had already been decreed It was found that companies have five groups of stakeholders: Employees, customers, suppliers, government, and investors However, the biggest target of companies at the time of the survey was being employees, aiming at the health of the worker and the maintenance of employment;as well as customers focusing on maintaining sales and contact with this group The research clarified how some companies are behaving and with which groups they have tried to relate at the critical moment The study allows interested parties in the analyzed sector to have access to systematized information about what actions have been taken by the institutions to mitigate the negative results in both the financial and public health fields" @default.
- W3136272392 created "2021-03-29" @default.
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- W3136272392 date "2021-01-01" @default.
- W3136272392 modified "2023-09-24" @default.
- W3136272392 title "COVID-19 AND BUSINESS BEHAVIOR: A STUDY IN THE LIGHT OF THE THEORY OF STAKEHOLDERS IN THE FASHION SECTOR IN BRAZIL" @default.
- W3136272392 hasPublicationYear "2021" @default.
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