FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3137119606> ?p ?o ?g. }

• W3137119606 endingPage "332" @default.
• W3137119606 startingPage "309" @default.
• W3137119606 abstract "Cause-related marketing (CRM) advertisements focus on promotional social cause (PSC) messages for a brand; however, recent social media-based CRM ads rely on partake-in-our-cause (PIOC) messages, which encourage consumer participation. This three-part study examined the identification of a boundary condition in message type effects and the underlying mechanisms of such effects in social network sites (SNS). The findings of Experiment 1 indicate that when exposed to a product-focussed visual, PIOC messages yield more positive CRM outcomes (vs. PSC messages). However, when subjects were exposed to a cause-focussed visual, there were no differences in CRM outcomes between PIOC and PSC messages. Experiment 2 and Experiment 3 investigated the underlying mechanism via serial mediation analyses. The findings show that positive CRM outcomes derived from PIOC messages (vs. PSC messages) arose mainly through consumers’ perception of CRM. Conversely, when exposed to the cause-focussed visual, consumers’ perception of CRM was not influenced by the message type. The current study contributes to the existing CRM literature by applying consumer attributions of a company’s motive in CRM messages.This article has been corrected with minor changes. These changes do not impact the academic content of the article." @default.
• W3137119606 created "2021-03-29" @default.
• W3137119606 creator A5004119525 @default.
• W3137119606 creator A5081049059 @default.
• W3137119606 date "2021-03-22" @default.
• W3137119606 modified "2023-10-16" @default.
• W3137119606 title "The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands" @default.
• W3137119606 cites W1513513834 @default.
• W3137119606 cites W1519291073 @default.
• W3137119606 cites W1881783270 @default.
• W3137119606 cites W1974065322 @default.
• W3137119606 cites W1979410730 @default.
• W3137119606 cites W1981638451 @default.
• W3137119606 cites W1986587675 @default.
• W3137119606 cites W1986826909 @default.
• W3137119606 cites W1987402599 @default.
• W3137119606 cites W1994530325 @default.
• W3137119606 cites W1994685180 @default.
• W3137119606 cites W1995031937 @default.
• W3137119606 cites W2003266650 @default.
• W3137119606 cites W2007078252 @default.
• W3137119606 cites W2026746092 @default.
• W3137119606 cites W2029402142 @default.
• W3137119606 cites W2030378089 @default.
• W3137119606 cites W2050314830 @default.
• W3137119606 cites W2051903300 @default.
• W3137119606 cites W2055584923 @default.
• W3137119606 cites W2057273091 @default.
• W3137119606 cites W2062140674 @default.
• W3137119606 cites W2064982479 @default.
• W3137119606 cites W2066979000 @default.
• W3137119606 cites W2068610105 @default.
• W3137119606 cites W2082134609 @default.
• W3137119606 cites W2091566893 @default.
• W3137119606 cites W2097127901 @default.
• W3137119606 cites W2101441610 @default.
• W3137119606 cites W2125486193 @default.
• W3137119606 cites W2127612390 @default.
• W3137119606 cites W2129528797 @default.
• W3137119606 cites W2131319983 @default.
• W3137119606 cites W2134681791 @default.
• W3137119606 cites W2146123638 @default.
• W3137119606 cites W2156936111 @default.
• W3137119606 cites W2165490316 @default.
• W3137119606 cites W2226337942 @default.
• W3137119606 cites W2312232057 @default.
• W3137119606 cites W2327341229 @default.
• W3137119606 cites W2335180684 @default.
• W3137119606 cites W2400098645 @default.
• W3137119606 cites W2478968207 @default.
• W3137119606 cites W2741366895 @default.
• W3137119606 cites W2776951694 @default.
• W3137119606 cites W2801261379 @default.
• W3137119606 cites W2908714538 @default.
• W3137119606 cites W2947567737 @default.
• W3137119606 cites W2975726370 @default.
• W3137119606 cites W2999068287 @default.
• W3137119606 cites W3093249802 @default.
• W3137119606 cites W3123695382 @default.
• W3137119606 cites W4231174006 @default.
• W3137119606 cites W4237275555 @default.
• W3137119606 cites W4239731242 @default.
• W3137119606 cites W4298185589 @default.
• W3137119606 doi "https://doi.org/10.1080/02650487.2021.1892963" @default.
• W3137119606 hasPublicationYear "2021" @default.
• W3137119606 type Work @default.
• W3137119606 sameAs 3137119606 @default.
• W3137119606 citedByCount "8" @default.
• W3137119606 countsByYear W31371196062022 @default.
• W3137119606 countsByYear W31371196062023 @default.
• W3137119606 crossrefType "journal-article" @default.
• W3137119606 hasAuthorship W3137119606A5004119525 @default.
• W3137119606 hasAuthorship W3137119606A5081049059 @default.
• W3137119606 hasConcept C112698675 @default.
• W3137119606 hasConcept C116834253 @default.
• W3137119606 hasConcept C143299363 @default.
• W3137119606 hasConcept C144133560 @default.
• W3137119606 hasConcept C15744967 @default.
• W3137119606 hasConcept C162853370 @default.
• W3137119606 hasConcept C169760540 @default.
• W3137119606 hasConcept C17744445 @default.
• W3137119606 hasConcept C179420905 @default.
• W3137119606 hasConcept C199360897 @default.
• W3137119606 hasConcept C199539241 @default.
• W3137119606 hasConcept C23219732 @default.
• W3137119606 hasConcept C2524010 @default.
• W3137119606 hasConcept C26760741 @default.
• W3137119606 hasConcept C33923547 @default.
• W3137119606 hasConcept C41008148 @default.
• W3137119606 hasConcept C59822182 @default.
• W3137119606 hasConcept C77805123 @default.
• W3137119606 hasConcept C86803240 @default.
• W3137119606 hasConcept C90673727 @default.
• W3137119606 hasConceptScore W3137119606C112698675 @default.
• W3137119606 hasConceptScore W3137119606C116834253 @default.
• W3137119606 hasConceptScore W3137119606C143299363 @default.
• W3137119606 hasConceptScore W3137119606C144133560 @default.
• W3137119606 hasConceptScore W3137119606C15744967 @default.

• next