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- W3137377265 abstract "Internet and e-commerce have deeply changed society, the economy, and the world of health care. The web offers opportunities to improve health, but it may also represent a big health hazard given its nature of a basically unregulated market with very low consumer protection. In this paper we analyse marketing and pricing strategies of online pharmacies (OP). Our analysis shows that OPs uses strategies that would be more suitable for a commodity market than for drugs. These strategies differentiate for variety (brand or generic), quality, quantity, and by target group. OPs are well aware that the vacuum in the legislation allows them to reach a target of consumers that normally pharmacies cannot reach, as those who would like to use the drug without consulting a physician (or, even worse, against physicians advice). In this case, they usually charge a higher price, reassure the users by minimizing on the side effects, and induce them to bulk purchase through sensible price discounts. This analysis suggests that the selling of drugs via the internet can turn into a public health risk, as it has been pointed out by the U.S. Food and Drug Administration." @default.
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- W3137377265 date "2008-01-01" @default.
- W3137377265 modified "2023-09-23" @default.
- W3137377265 title "Pricing and Marketing Strategies of On Line Pharmacies" @default.
- W3137377265 doi "https://doi.org/10.2139/ssrn.1268888" @default.
- W3137377265 hasPublicationYear "2008" @default.
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