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- W3137675255 abstract "Packaging is one of the important marketing tools needed for manufacturers and exporters of products to increase their competitiveness in international markets. The purpose of this study is to identify the important factors in the packaging of fruits and vegetables for export. This study has practical purposes, and data collection is performed and described with a qualitative analysis approach. Interviews are structured or semi-structured. In this way, by interviewing export and packaging experts, traders, and senior executives of companies exporting fruit and vegetables, we examine the factors that affect customers' decisions to buy exported agricultural products. Data analysis is performed using the theme analysis method, and using MAXQDA software. The results show that the factors affecting the packaging are categorized into seven classes: environmental issues; appearance characteristics; shipping conditions; rules and regulations; characteristics of the export destination; product information and product type." @default.
- W3137675255 created "2021-03-29" @default.
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- W3137675255 date "2020-01-01" @default.
- W3137675255 modified "2023-10-17" @default.
- W3137675255 title "Important Factors in Packaging Iranian Fruits and Vegetables for Export to Russia and Iraq" @default.
- W3137675255 doi "https://doi.org/10.35741/issn.0258-2724.55.4.46" @default.
- W3137675255 hasPublicationYear "2020" @default.
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