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- W3138348677 abstract "Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies that is e-commerce of exponential artisanal SMEs driven by women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. The methodology used was deductive, exploratory, descriptive, correlational, and documentary. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study up to this point is quantitative using primary and secondary sources of information for research." @default.
- W3138348677 created "2021-03-29" @default.
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- W3138348677 date "2021-01-01" @default.
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- W3138348677 title "Management and Strategies for Digital Enterprise Transformation" @default.
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- W3138348677 doi "https://doi.org/10.4018/978-1-7998-8583-2.ch010" @default.
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