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- W313852238 abstract "ABSTRACT Traditional conceptions of the scope 'of rhetoric urge that critics attend to certain meChanisms which describe the case study: the perspective of the speaker; orality; the spetific situation; civil, ingratiating, and rational strategies; and the speaker's ability to satisfy his or her own-ends. Contemu3orary rhetoricians offer a broader base for rhetorical theory which includes the analysis of all symbolic forms that contribute to and convey meanings in hugan interactions. This paper ergues that the -shift in emphasis in rhetorical criticism from a speaker orientation to an assessment of the effect of symbolic forms on the sOciocultural system has significant implications for the understanding of rhetorical genre. By expanding.the scope of rhetoric, theorists have provided a more comprehensive base for identifying variables affecting generic forms and effects. Guidelines for_generic formulations are summarized. (ts)" @default.
- W313852238 created "2016-06-24" @default.
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- W313852238 date "1977-03-01" @default.
- W313852238 modified "2023-09-27" @default.
- W313852238 title "A Philosophic Base for Generic Analysis: A Plausible Future for Contemporary Rhetoric." @default.
- W313852238 hasPublicationYear "1977" @default.
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