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• W3138940467 abstract "ABSTRAK Fauzan Al-Ghifari Hidayat Hamami, KIB 053207, Jurusan Ilmu Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran. Penelitian ini berjudul Marketing Public Relations Simple Idea Dibawah pembimbing utama Dr. Suwandi Sumartias, M.Si., dan pembimbing pendamping Trie Damayanti, S.Sos., M.Si. Tujuan penelitian ini adalah untuk mengetahui bagaimana Strategi Marketing Public Relations Simple Idea Plus dalam mendapatkan klien, berdasarkan konsep Marketing Public Relations. Penelitian ini berdasarkan terhadap konsep Marketing Public Relations, yaitu taktik pull strategy, push strategy, dan pass strategy seperti apa yang dilakukan Simple Idea Plus dalam mendapatkan klien. Metode penelitian yang digunakan adalah metode deskriptif. Dan teknik pengambilan data yang digunakan dalam penelitian ini dilakukan dengan observasi, wawancara, dan studi pustaka sebagai referensi bagi penelitian ini. Dari hasil penelitian ditunjukan bahwa pull strategy yang dilakukan Simple Idea Plus adalah dengan menyebarkan showreel / portofolio Simple Idea Plus kepada klien atau calon klien, personal touch, dan relationship marketing. Sedangkan dari taktik push strategy, yaitu dengan mengembangkan kekuatan dari freelancer yang dimiliki Simple Idea Plus. Dan pass strategy yang dilakukan adalah dengan word of mouth dan sponsorship. ABSTRACT Fauzan Al-Ghifari Hidayat Hamami, KIB 053207, Department of Public Relations, Faculty of Science Communication, University of Padjadjaran. This research, entitled Marketing Public Relations Simple Idea Under the main supervisor Dr. Suwandi Sumartias, M.Si., companion and mentor Trie Damayanti, S.Sos., M.Si. The purpose of this research was to determine how the Strategy Marketing Public Relations Simple Idea Plus in getting clients, based on the concept of Marketing Public Relations. The research is based on the concept of Marketing Public Relations, the tactics pull strategy, push strategy, and pass strategy as what the Simple Idea Plus in getting clients. The method used is descriptive method. And data capture techniques used in this research done by observation, interview and literature study as a reference for the research. From the research results indicated that the pull strategy is done Simple Idea Plus is to spread the showreel / portofolio Simple Idea Plus to clients or prospective clients, personal touch and relationship marketing. While the tactics of the push strategy, namely to develop the strength of the freelancers who have Simple Idea Plus. And pass strategy is done by word of mouth and sponsorship." @default.
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• W3138940467 date "2012-01-01" @default.
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• W3138940467 title "Strategi Marketing Public Relations Simple Idea Plus" @default.
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