Matches in SemOpenAlex for { <https://semopenalex.org/work/W3139603445> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W3139603445 abstract "Media publisher platforms often face an effectiveness-nuisance tradeoff: more annoying ads can be more effective for some advertisers because of their ability to attract attention, but after attracting viewers’ attention, their nuisance to viewers can decrease engagement with the platform over time. With the rise of mobile technology and ad blockers, many platforms are becoming increasingly concerned about how to improve monetization through digital ads while improving viewer experience. We study an online ad auction mechanism that incorporates a charge for ad impact on user experience as a criterion for ad selection and pricing. Like a Pigovian tax, the charge causes advertisers to internalize the hidden cost of foregone future platform revenue due to ad impact on user experience. Over time, the mechanism provides an incentive for advertisers to develop ads that are effective while offering viewers a more pleasant experience. We show that adopting the mechanism can simultaneously benefit the publisher, advertisers, and viewers, even in the short term. Incorporating a charge for ad impact can increase expected advertiser profits if enough advertisers compete. A stronger effectiveness-nuisance tradeoff, meaning that ad effectiveness is more strongly associated with negative impact on user experience, increases the amount of competition required for the mechanism to benefit advertisers. The findings suggest that the mechanism can benefit the marketplace for ad slots that consistently attract many advertisers." @default.
- W3139603445 created "2021-04-13" @default.
- W3139603445 creator A5020075641 @default.
- W3139603445 creator A5083995088 @default.
- W3139603445 date "2017-09-01" @default.
- W3139603445 modified "2023-09-23" @default.
- W3139603445 title "Incorporating Hidden Costs of Annoying Ads in Display Auctions" @default.
- W3139603445 hasPublicationYear "2017" @default.
- W3139603445 type Work @default.
- W3139603445 sameAs 3139603445 @default.
- W3139603445 citedByCount "0" @default.
- W3139603445 crossrefType "posted-content" @default.
- W3139603445 hasAuthorship W3139603445A5020075641 @default.
- W3139603445 hasAuthorship W3139603445A5083995088 @default.
- W3139603445 hasConcept C108827166 @default.
- W3139603445 hasConcept C110875604 @default.
- W3139603445 hasConcept C111472728 @default.
- W3139603445 hasConcept C112698675 @default.
- W3139603445 hasConcept C121955636 @default.
- W3139603445 hasConcept C136764020 @default.
- W3139603445 hasConcept C138885662 @default.
- W3139603445 hasConcept C139719470 @default.
- W3139603445 hasConcept C144133560 @default.
- W3139603445 hasConcept C162324750 @default.
- W3139603445 hasConcept C162853370 @default.
- W3139603445 hasConcept C163239763 @default.
- W3139603445 hasConcept C175444787 @default.
- W3139603445 hasConcept C18903297 @default.
- W3139603445 hasConcept C195487862 @default.
- W3139603445 hasConcept C2780602052 @default.
- W3139603445 hasConcept C29122968 @default.
- W3139603445 hasConcept C41008148 @default.
- W3139603445 hasConcept C512338625 @default.
- W3139603445 hasConcept C86803240 @default.
- W3139603445 hasConcept C89611455 @default.
- W3139603445 hasConcept C91306197 @default.
- W3139603445 hasConceptScore W3139603445C108827166 @default.
- W3139603445 hasConceptScore W3139603445C110875604 @default.
- W3139603445 hasConceptScore W3139603445C111472728 @default.
- W3139603445 hasConceptScore W3139603445C112698675 @default.
- W3139603445 hasConceptScore W3139603445C121955636 @default.
- W3139603445 hasConceptScore W3139603445C136764020 @default.
- W3139603445 hasConceptScore W3139603445C138885662 @default.
- W3139603445 hasConceptScore W3139603445C139719470 @default.
- W3139603445 hasConceptScore W3139603445C144133560 @default.
- W3139603445 hasConceptScore W3139603445C162324750 @default.
- W3139603445 hasConceptScore W3139603445C162853370 @default.
- W3139603445 hasConceptScore W3139603445C163239763 @default.
- W3139603445 hasConceptScore W3139603445C175444787 @default.
- W3139603445 hasConceptScore W3139603445C18903297 @default.
- W3139603445 hasConceptScore W3139603445C195487862 @default.
- W3139603445 hasConceptScore W3139603445C2780602052 @default.
- W3139603445 hasConceptScore W3139603445C29122968 @default.
- W3139603445 hasConceptScore W3139603445C41008148 @default.
- W3139603445 hasConceptScore W3139603445C512338625 @default.
- W3139603445 hasConceptScore W3139603445C86803240 @default.
- W3139603445 hasConceptScore W3139603445C89611455 @default.
- W3139603445 hasConceptScore W3139603445C91306197 @default.
- W3139603445 hasLocation W31396034451 @default.
- W3139603445 hasOpenAccess W3139603445 @default.
- W3139603445 hasPrimaryLocation W31396034451 @default.
- W3139603445 hasRelatedWork W1562855694 @default.
- W3139603445 hasRelatedWork W1965002555 @default.
- W3139603445 hasRelatedWork W1999218429 @default.
- W3139603445 hasRelatedWork W2003904354 @default.
- W3139603445 hasRelatedWork W2101453512 @default.
- W3139603445 hasRelatedWork W2403592947 @default.
- W3139603445 hasRelatedWork W2510502559 @default.
- W3139603445 hasRelatedWork W2564462534 @default.
- W3139603445 hasRelatedWork W2757421857 @default.
- W3139603445 hasRelatedWork W2927639528 @default.
- W3139603445 hasRelatedWork W2989407613 @default.
- W3139603445 hasRelatedWork W3023961313 @default.
- W3139603445 hasRelatedWork W3118883201 @default.
- W3139603445 hasRelatedWork W3123847197 @default.
- W3139603445 hasRelatedWork W3124543547 @default.
- W3139603445 hasRelatedWork W3125001041 @default.
- W3139603445 hasRelatedWork W2202608881 @default.
- W3139603445 hasRelatedWork W2586627062 @default.
- W3139603445 hasRelatedWork W2907247385 @default.
- W3139603445 hasRelatedWork W2938554175 @default.
- W3139603445 isParatext "false" @default.
- W3139603445 isRetracted "false" @default.
- W3139603445 magId "3139603445" @default.
- W3139603445 workType "article" @default.