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- W3140149018 abstract "This chapter discusses how streaming impacts television publishing—that is, how online and on-demand television contest the traditional publishing strategies of linear ‘flow’ television, and how the industry responds by developing new ways to present, contextualise and distribute drama content. This chapter is organised according to three key publishing strategies for television drama: to reinvent ‘flow’ and ‘liveness’, to create transmedia universes and to present events. This chapter demonstrates how these publishing strategies increasingly explore new ways of telling stories, and distribute and promote drama series, while adding layers of meaning for the audience to explore. This chapter uses Lilyhammer, SKAM and blank to illustrate the key tendencies and arguments." @default.
- W3140149018 created "2021-04-13" @default.
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- W3140149018 date "2021-01-01" @default.
- W3140149018 modified "2023-10-16" @default.
- W3140149018 title "Changing Publishing Strategies" @default.
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- W3140149018 doi "https://doi.org/10.1007/978-3-030-66418-3_4" @default.
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