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• W3140267789 abstract "Background and Aims: Today, customers are the most important assets of any organization and organizations that strive to have committed and loyal customers have taken a big step towards success (3) In the meantime, paying attention to important aspects of customer orientation can have positive and desirable effects on their decisions and behaviors and also subject customers' behaviors to fundamental changes (4) In this regard, one of the important functions of customer orientation and customer attention in industries and companies is to influence the behavioral tendencies of customers (5) Behavioral tendencies influence the behavior of influential people and increase the likelihood of performing a behavior and improve their loyalty, as well as the likelihood of customers buying (6, 7) Improving customer behavioral tendencies and adapting it to industry policies has been one of the constant concerns of managers In an effort to align customer behavioral tendencies with the services provided by companies and organizations (8) The outbreak of Covid-19 virus has disrupted people's lives due to economic, social, occupational and psychological problems Due to the lack of vaccines, non-pharmacological interventions are the only way to prevent the disease, which significantly affects the daily habits of the body, mental conditions, social and economic status (12) Meanwhile, the criteria of social distance, school closures and work environments challenge people and lead to many psychological problems that will have long-term effects (13) Coronary heart disease is now a pandemic While this pandemic is spreading rapidly around the world, it has caused fear and anxiety among the general public (14) Also, the spread of this virus while involving industries has caused the world to face major challenges from an economic, political, social and cultural perspective (15) Understanding the behavioral tendencies of customers in some markets, including the opening of child services in the event of a Quid-19 virus outbreak, can help to determine the current state of customer tendencies in these markets This issue undoubtedly raises the necessary concern to respond to the above situation in order to improve the behavior and psychology of customers in the child service market Therefore, the researcher is trying to answer the question, what is the state of behavioral and psychological tendencies of these people at the time of the outbreak of Quid-19 virus? Methods: The present study was a descriptive-survey and applied research that was conducted in the field The statistical population of this study consisted of all people related to child services in Gorgan, but unfortunately accurate statistics were not available Based on the Cochran sample size formula in the uncertainty of the community, 384 people were identified as the research sample To identify the research samples, we first referred to some stores active in the field of child services market in Gorgan In selecting these stores, we tried to consider the geographical areas of Gorgan After obtaining the necessary licenses to obtain initial information from some customers of these stores, the contact information of some of these customers was received and through the information system of the stores, the link of the research questionnaire was sent for research samples Due to the possibility of a large drop in research samples, 400 text messages were sent to customers of the child services market in Gorgan After distributing and collecting research questionnaires, 327 questionnaires were collected and analyzed Data collection tools included the standard questionnaire of Bayrak et al (2016) and the researcher-made psychological inclination questionnaire Finally, descriptive statistics, Smirnov clomograph test, one-sample t-test, independent t-test, one-way analysis of variance and Tukey's follow-up were used to compare the behavioral tendencies of the research samples The whole process of data analysis was performed in SPSS software version 20" @default.
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• W3140267789 date "2020-11-10" @default.
• W3140267789 modified "2023-09-24" @default.
• W3140267789 title "Assessing the status of behavioral-psychological tendencies of people related to child services during the outbreak of COVID-19 virus" @default.
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