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- W3141076564 abstract "合作做广告的现存研究主要考虑 single-manufacturer-single-retailer 隧道结构。因为在真实惯例，一个制造商通常同时处理多重零售商，这能提供有限卓见。以便在隧道成员决定上并且在全部的隧道效率上检验零售商复合的影响，这份报纸开发一个多重零售商的模型。在这个模型，制造商和零售商玩一个 Stackelberg 游戏做最佳的做广告决定。基于量的结果，它被观察那：1 ) 当有多重对称的零售商时，当零售商的数字扩大规模，为投资做广告的制造商公民逐渐地作出贡献把平衡加在一起到隧道成员利润，但是全部的隧道效率快速败坏并且收敛在下面到某个价值；2 ) 当有多重不对称的零售商时，分发隧道由于零售商受不了制造商制服参予策略免费骑，并且有制造商的好处零售商特定的参予策略。这研究为考虑的所有游戏在关上的形式导出平衡答案并且明确地在不同游戏背景下面测量隧道效率的获得 / 损失。" @default.
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- W3141076564 date "2012-01-01" @default.
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- W3141076564 title "A GAME THEORETICAL STUDY OF COOPERATIVE ADVERTISING WITH MULTIPLE RETAILERS IN A DISTRIBUTION CHANNEL" @default.
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