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- W314183122 abstract "In contrast to the extensive research carried out on the characteristics of the Japanese traveller in Australia, very little is known of the main generating source of these tourists: the Japanese tour wholesaler industry. This paper attempts to redress this imbalance by providing an understanding of the historical development of Japan's tour wholesalers within the context of the general outbound travel industry. A brief history, along with the main features of the outbound industry, and the critical marketing issues facing the industry, are provided. The paper argues that: (1) the orientation of research into the inbound Japanese market, namely the characteristics of the Japanese traveller in Australia, is overly narrow; and (2) the main Japanese customer for Australian tourism operators and suppliers is the tour wholesaler - not the tourist - and it is toward these organizations that more intensive marketing and research efforts must now be directed. Opportunities for Australian operators arising from recent developments in the Japanese outbound market are discussed. Suggestions for future research are offered (a) For the covering entry of this conference, see IRRD abstract no 861523." @default.
- W314183122 created "2016-06-24" @default.
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- W314183122 date "1993-01-01" @default.
- W314183122 modified "2023-09-23" @default.
- W314183122 title "Change and opportunity in the Japanese outbound tourism industry" @default.
- W314183122 hasPublicationYear "1993" @default.
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