FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W314243530> ?p ?o ?g. }

• W314243530 abstract "EXECUTIVE SUMMARY An increasing number of consumers are identifying themselves as bi-racial and/or multi-racial. More and more, we will continue to see the blurring of races, and with that, come the blurring of cultural boundaries. In the 2000 Census, the government decided to allow people to check more than one racial box. As marketers and researchers, we need to recognize the potential problem that we may face in the very near future of how to market to and predict the buying behaviors of these mixed ethnic and cultural groups. Target marketing based on ethnicity is increasing in frequency and sophistication; however, little has been done in the way creating a unifying definition or theory on ethnic identification. With the lack of these crucial elements, the problems that we had in the 2000 Census, will continue to plague marketers and academicians alike. ETHNIC IDENTIFICATION: A REVIEW OF THE LITERATURE Green (1995) found one of the major challenges facing marketers in the present is the ability to successfully reach members of diverse cross-cultural groups. Raymond (2001) discovered that minorities have access to more than $900 billion dollars in annual spending power. Raymond also stated if the businesses of today intend to reap the benefits of this bulging consumer purse, they can no longer assume that all minorities are congregating in one area of the U.S or that any one marketing strategy will work for every member of the same ethnic group. Cui (2001) defined ethnic marketing as the deliberate effort by marketers to reach a group of consumers presumably due to their unique ethnic characteristics. Ethnic target marketing is increasing in frequency and sophistication; however, there is still confusion as to how to market ethnically. In order to correctly evaluate this situation, marketers need sound theoretical findings to substantiate using their current methods of target marketing. With a review of the literature, it has been shown that there is still much to develop and learn about ethnic identification before instructing others on how to utilize it in practice. Ethnic Identity Ethnic identity has been defined several different ways. Cheung (1993) stated that definitions of ethnic identity vary according to the underlying theory embraced by researchers' and scholars' intent on resolving its conceptual meanings. The fact that there is no widely agreed upon definition of ethnic identity is indicative of the confusion surrounding the topic. Some researchers (Bennett, 1975; Berry, 1980; Keefe and Padilla, 1987; Webster, 1994) defined ethnic identity as a more objective term (i.e. trait ethnicity). It is viewed as the traits from language, customs, values, national traits, and religion. However, some researchers (Hirschman, 1981; Minor, 1992; Rossiter and Chan, 1998; Rotheram and Phinney, 1987; Stayman and Deshpande, 1989) describe strength of ethnic identification as a subjective means of one ascribing to an ethnic group based on their feelings of belongingness, how one feels in a particular situation, and one's thinking and behaviors based on that group membership. P1: The conceptual definition of ethnic identity is the sum of the level of strength of identification, objective ethnicity, and subjective ethnicity. The following theories address how the construct has been used in marketing research. It is important to understand the origins of the construct in order to better use it in future research. Without understanding how it was originally used would only further dilute the construct; therefore, adding to the confusion surrounding why there is not a solid theoretical framework developed to explain it. In-Group Bias Theory In-group bias theory proposed by Brewer (1979) suggests that bias toward members of one's own group represents favoritism toward the in-group. The theory argues that there is a greater social distance between an individual and members of the out-group and those individuals rely on bias toward members of the in-group in making comparisons and/or evaluations. …" @default.
• W314243530 created "2016-06-24" @default.
• W314243530 creator A5030933656 @default.
• W314243530 creator A5048313825 @default.
• W314243530 date "2007-01-01" @default.
• W314243530 modified "2023-09-27" @default.
• W314243530 title "Please Check the Appropriate Box: The Problems with Ethnic Identification and Its Potential in Cross-Cultural Marketing" @default.
• W314243530 hasPublicationYear "2007" @default.
• W314243530 type Work @default.
• W314243530 sameAs 314243530 @default.
• W314243530 citedByCount "3" @default.
• W314243530 countsByYear W3142435302017 @default.
• W314243530 crossrefType "journal-article" @default.
• W314243530 hasAuthorship W314243530A5030933656 @default.
• W314243530 hasAuthorship W314243530A5048313825 @default.
• W314243530 hasConcept C112698675 @default.
• W314243530 hasConcept C116834253 @default.
• W314243530 hasConcept C137403100 @default.
• W314243530 hasConcept C138885662 @default.
• W314243530 hasConcept C144024400 @default.
• W314243530 hasConcept C144133560 @default.
• W314243530 hasConcept C149923435 @default.
• W314243530 hasConcept C162853370 @default.
• W314243530 hasConcept C168725872 @default.
• W314243530 hasConcept C17744445 @default.
• W314243530 hasConcept C199539241 @default.
• W314243530 hasConcept C2778137410 @default.
• W314243530 hasConcept C2779304628 @default.
• W314243530 hasConcept C2908647359 @default.
• W314243530 hasConcept C36289849 @default.
• W314243530 hasConcept C39549134 @default.
• W314243530 hasConcept C41895202 @default.
• W314243530 hasConcept C52130261 @default.
• W314243530 hasConcept C59822182 @default.
• W314243530 hasConcept C86803240 @default.
• W314243530 hasConceptScore W314243530C112698675 @default.
• W314243530 hasConceptScore W314243530C116834253 @default.
• W314243530 hasConceptScore W314243530C137403100 @default.
• W314243530 hasConceptScore W314243530C138885662 @default.
• W314243530 hasConceptScore W314243530C144024400 @default.
• W314243530 hasConceptScore W314243530C144133560 @default.
• W314243530 hasConceptScore W314243530C149923435 @default.
• W314243530 hasConceptScore W314243530C162853370 @default.
• W314243530 hasConceptScore W314243530C168725872 @default.
• W314243530 hasConceptScore W314243530C17744445 @default.
• W314243530 hasConceptScore W314243530C199539241 @default.
• W314243530 hasConceptScore W314243530C2778137410 @default.
• W314243530 hasConceptScore W314243530C2779304628 @default.
• W314243530 hasConceptScore W314243530C2908647359 @default.
• W314243530 hasConceptScore W314243530C36289849 @default.
• W314243530 hasConceptScore W314243530C39549134 @default.
• W314243530 hasConceptScore W314243530C41895202 @default.
• W314243530 hasConceptScore W314243530C52130261 @default.
• W314243530 hasConceptScore W314243530C59822182 @default.
• W314243530 hasConceptScore W314243530C86803240 @default.
• W314243530 hasLocation W3142435301 @default.
• W314243530 hasOpenAccess W314243530 @default.
• W314243530 hasPrimaryLocation W3142435301 @default.
• W314243530 hasRelatedWork W1236747713 @default.
• W314243530 hasRelatedWork W165476165 @default.
• W314243530 hasRelatedWork W1983479046 @default.
• W314243530 hasRelatedWork W2065436487 @default.
• W314243530 hasRelatedWork W2104165312 @default.
• W314243530 hasRelatedWork W2114882036 @default.
• W314243530 hasRelatedWork W2147913987 @default.
• W314243530 hasRelatedWork W2320942240 @default.
• W314243530 hasRelatedWork W2332015257 @default.
• W314243530 hasRelatedWork W2485955475 @default.
• W314243530 hasRelatedWork W2606580146 @default.
• W314243530 hasRelatedWork W2724216425 @default.
• W314243530 hasRelatedWork W2949618953 @default.
• W314243530 hasRelatedWork W2969078639 @default.
• W314243530 hasRelatedWork W305655990 @default.
• W314243530 hasRelatedWork W3165202880 @default.
• W314243530 hasRelatedWork W3210178766 @default.
• W314243530 hasRelatedWork W335177583 @default.
• W314243530 hasRelatedWork W85987333 @default.
• W314243530 hasRelatedWork W2146402871 @default.
• W314243530 isParatext "false" @default.
• W314243530 isRetracted "false" @default.
• W314243530 magId "314243530" @default.
• W314243530 workType "article" @default.